--- title: "Next vs Ruggable: Which is searched more in the United Kingdom?" description: "Is Next or Ruggable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/next-vs-ruggable" publisher: "Brandwave" --- # Next vs Ruggable: Which is searched more in the United Kingdom? Is Next or Ruggable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Next and Ruggable - **Competitive set**: Rug retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Next Share of Search**: 13.7% - **Ruggable Share of Search**: 30.6% ## Is Next or Ruggable more popular in search? - In September 2026, Ruggable had more branded searches than Next among rug retailers in the United Kingdom. Ruggable had about 49,500 branded searches, while Next had 22,200. Ruggable made up 30.6% of all rug retailer searches we track, and Next accounted for 13.7%. - Ruggable was ahead of Next in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Next’s share of searches among rug retailers in the United Kingdom moved from 11.7% to 13.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Ruggable’s share of searches among rug retailers in the United Kingdom moved from 32% to 30.6%, and its estimated monthly branded searches moved from 74K to 49.5K. ## Top rug retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Next was listed before Ruggable in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Next | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Ruggable | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rugs Direct | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Rug Seller | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Land of Rugs | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about rug retailers - Asked ChatGPT "Where's the best place to buy a rug online in the UK?": 1. Dunelm, 2. Ruggable - Asked ChatGPT "Which UK shops sell good quality affordable rugs?": 1. Dunelm, 2. Next, 3. Rugs Direct, 4. Ruggable - Asked ChatGPT "Where can I buy a washable rug in the UK?": 1. Ruggable, 2. Dunelm - Searched Google, AI Overview "rugs": 1. Dunelm, 2. Next - Searched Google, AI Overview "rugs uk": 1. Dunelm, 2. Next, 3. Rugs Direct, 4. The Rug Seller, 5. Land of Rugs, 6. Ruggable Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rug retailers in September 2026? - In September 2026, Ruggable gained share of searches among rug retailers in the United Kingdom, from 27% to 30.6%. - In September 2026, Next lost share of searches among rug retailers in the United Kingdom, from 14.8% to 13.7%. ## Month by month | Month | Next estimated searches | Next Share of Search | Next rank | Ruggable estimated searches | Ruggable Share of Search | Ruggable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 11.7% | 3 | 74K | 32% | 2 | | Nov 2025 | 33.1K | 13.9% | 3 | 74K | 31.1% | 2 | | Dec 2025 | 22.2K | 12.4% | 3 | 49.5K | 27.7% | 2 | | Jan 2026 | 27.1K | 14.7% | 3 | 49.5K | 26.9% | 2 | | Feb 2026 | 22.2K | 14.8% | 3 | 40.5K | 26.9% | 2 | | Mar 2026 | 18.1K | 12.4% | 3 | 40.5K | 27.7% | 2 | | Apr 2026 | 18.1K | 13.7% | 3 | 40.5K | 30.6% | 2 | | May 2026 | 14.8K | 12.4% | 3 | 33.1K | 27.7% | 2 | | Jun 2026 | 12.1K | 10.4% | 3 | 33.1K | 28.4% | 2 | | Jul 2026 | 14.8K | 13.7% | 3 | 33.1K | 30.6% | 2 | | Aug 2026 | 22.2K | 14.8% | 3 | 40.5K | 27% | 2 | | Sep 2026 | 22.2K | 13.7% | 3 | 49.5K | 30.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Next’s and Ruggable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Next**: Measured on the search term “next rugs”. - **Ruggable**: Measured on the search term “ruggable”. - [Next profile](/demand/uk/brands/next) - [Ruggable profile](/demand/uk/brands/ruggable) - [All rug retailers in the United Kingdom](/demand/uk/categories/uk-rug-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Next or Ruggable more popular in search? In September 2026, Ruggable had more branded searches than Next among rug retailers in the United Kingdom. Ruggable had about 49,500 branded searches, while Next had 22,200. Ruggable made up 30.6% of all rug retailer searches we track, and Next accounted for 13.7%. ## Cite this page Brandwave. "Next vs Ruggable: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/next-vs-ruggable This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/next-vs-ruggable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.