--- title: "Next vs Piglet in Bed: Which is searched more in the United Kingdom?" description: "Is Next or Piglet in Bed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/next-vs-piglet-in-bed" publisher: "Brandwave" --- # Next vs Piglet in Bed: Which is searched more in the United Kingdom? Is Next or Piglet in Bed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bedding brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Next and Piglet in Bed - **Competitive set**: Bedding brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Next Share of Search**: 18.4% - **Piglet in Bed Share of Search**: 15% ## Is Next or Piglet in Bed more popular in search? - In September 2026, Next had more branded searches than Piglet in Bed among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Piglet in Bed had 33,100. Next made up 18.4% of all bedding brand searches we track, and Piglet in Bed accounted for 15%. - The lead changed hands 3 times in the 12 months ending September 2026: Next took it in February 2026, Piglet in Bed took it in June 2026, Next took it in September 2026. - Across the 12 months ending September 2026, Next’s share of searches among bedding brands in the United Kingdom moved from 13.8% to 18.4%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Piglet in Bed’s share of searches among bedding brands in the United Kingdom moved from 13.8% to 15%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top bedding brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Piglet in Bed was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Next was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Next was listed before Piglet in Bed in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | John Lewis | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Piglet in Bed | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Next | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The White Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Soak&Sleep | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | DUSK | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Bedfolk | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bedding brands - Asked ChatGPT "Where's the best place to buy bedding in the UK?": 1. John Lewis, 2. The White Company, 3. Dunelm, 4. Next, 5. DUSK - Asked ChatGPT "Which bedding brands are best quality?": 1. The White Company, 2. Soak&Sleep, 3. Piglet in Bed, 4. Bedfolk, 5. DUSK, 6. John Lewis - Asked ChatGPT "What's the best linen bedding in the UK?": 1. Piglet in Bed, 2. John Lewis - Searched Google, AI Overview "bedding": 1. Dunelm, 2. Next, 3. John Lewis, 4. Piglet in Bed - Searched Google, AI Overview "duvet covers": 1. Dunelm, 2. Next, 3. Soak&Sleep, 4. DUSK, 5. Piglet in Bed Not named in any answer: Silentnight and Simba. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom bedding brands in September 2026? - In September 2026, Next overtook Piglet in Bed to rank 3rd among bedding brands in the United Kingdom, with 18.4% of the searches. - In September 2026, Piglet in Bed lost share of searches among bedding brands in the United Kingdom, from 16.6% to 15%. ## Month by month | Month | Next estimated searches | Next Share of Search | Next rank | Piglet in Bed estimated searches | Piglet in Bed Share of Search | Piglet in Bed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.8% | 3 | 27.1K | 13.8% | 4 | | Nov 2025 | 33.1K | 14.2% | 4 | 49.5K | 21.2% | 3 | | Dec 2025 | 27.1K | 14.2% | 4 | 40.5K | 21.1% | 3 | | Jan 2026 | 33.1K | 14.6% | 3 | 33.1K | 14.6% | 4 | | Feb 2026 | 27.1K | 15.5% | 3 | 22.2K | 12.7% | 4 | | Mar 2026 | 27.1K | 15% | 3 | 27.1K | 15% | 4 | | Apr 2026 | 22.2K | 13.7% | 3 | 22.2K | 13.7% | 4 | | May 2026 | 22.2K | 13.3% | 3 | 22.2K | 13.3% | 4 | | Jun 2026 | 22.2K | 13.6% | 4 | 27.1K | 16.6% | 3 | | Jul 2026 | 22.2K | 13.1% | 4 | 33.1K | 19.5% | 3 | | Aug 2026 | 27.1K | 13.6% | 4 | 33.1K | 16.6% | 3 | | Sep 2026 | 40.5K | 18.4% | 3 | 33.1K | 15% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Next’s and Piglet in Bed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Next**: Measured on the search term “next bedding”. - **Piglet in Bed**: Measured on the search term “piglet in bed”. - [Next profile](/demand/uk/brands/next) - [Piglet in Bed profile](/demand/uk/brands/piglet-in-bed) - [All bedding brands in the United Kingdom](/demand/uk/categories/uk-bedding-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Next or Piglet in Bed more popular in search? In September 2026, Next had more branded searches than Piglet in Bed among bedding brands in the United Kingdom. Next had about 40,500 branded searches, while Piglet in Bed had 33,100. Next made up 18.4% of all bedding brand searches we track, and Piglet in Bed accounted for 15%. ## Cite this page Brandwave. "Next vs Piglet in Bed: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/next-vs-piglet-in-bed This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/next-vs-piglet-in-bed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.