--- title: "New Look vs Primark: Which is searched more in the United Kingdom?" description: "Is New Look or Primark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/new-look-vs-primark" publisher: "Brandwave" --- # New Look vs Primark: Which is searched more in the United Kingdom? Is New Look or Primark more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Look and Primark - **Competitive set**: Clothing shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **New Look Share of Search**: 5.3% - **Primark Share of Search**: 26.7% ## Is New Look or Primark more popular in search? - In September 2026, Primark had more branded searches than New Look among clothing shops in the United Kingdom. Primark had about 6.1 million branded searches, while New Look had 1.2 million. Primark made up 26.7% of all clothing shop searches we track, and New Look accounted for 5.3%. - Primark was ahead of New Look in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Look’s share of searches among clothing shops in the United Kingdom moved from 6.1% to 5.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Primark’s share of searches among clothing shops in the United Kingdom moved from 24.9% to 26.7%, and its estimated monthly branded searches held steady at 6.1M. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Primark was mentioned in two out of three: in two of the three ChatGPT answers. New Look did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Primark | 1st | 2 of 3 | 2 of 3 | | Uniqlo | 2nd | 2 of 3 | 2 of 3 | | M&S | 3rd | 2 of 3 | 2 of 3 | | Next | 4th | 1 of 3 | 1 of 3 | | George | 5th | 2 of 3 | 2 of 3 | | TK Maxx | 6th | 1 of 3 | 1 of 3 | | H&M | 7th | 1 of 3 | 1 of 3 | | Zara | 8th | 1 of 3 | 1 of 3 | | Matalan | Not ranked | 0 of 3 | 0 of 3 | | New Look | Not ranked | 0 of 3 | 0 of 3 | | River Island | Not ranked | 0 of 3 | 0 of 3 | | Tu | Not ranked | 0 of 3 | 0 of 3 | | Peacocks | Not ranked | 0 of 3 | 0 of 3 | | F&F | Not ranked | 0 of 3 | 0 of 3 | | Mango | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in the UK?": 1. Primark, 2. TK Maxx, 3. George, 4. Uniqlo - Asked ChatGPT "Which high street shop has the best quality basics?": 1. Uniqlo, 2. M&S - Asked ChatGPT "Where should I buy kids' clothes in the UK?": 1. Next, 2. Primark, 3. M&S, 4. H&M, 5. George, 6. Zara Not named in any answer: Matalan, New Look, River Island, Tu, Peacocks, F&F and Mango. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom clothing shops in September 2026? - In September 2026, Primark gained share of searches among clothing shops in the United Kingdom, from 26.1% to 26.7%. - In September 2026, New Look lost share of searches among clothing shops in the United Kingdom, from 6.4% to 5.3%. ## Month by month | Month | New Look estimated searches | New Look Share of Search | New Look rank | Primark estimated searches | Primark Share of Search | Primark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 6.1% | 7 | 6.1M | 24.9% | 1 | | Nov 2025 | 1.8M | 6.6% | 7 | 6.1M | 22% | 1 | | Dec 2025 | 1.8M | 6.8% | 7 | 6.1M | 22.6% | 1 | | Jan 2026 | 1.2M | 6.3% | 7 | 4.1M | 21.3% | 1 | | Feb 2026 | 1.2M | 7% | 7 | 4.1M | 23.6% | 1 | | Mar 2026 | 1.5M | 7.3% | 7 | 5M | 24.4% | 1 | | Apr 2026 | 1.5M | 7.2% | 7 | 5M | 23.9% | 1 | | May 2026 | 1.8M | 8% | 6 | 5M | 21.8% | 1 | | Jun 2026 | 1.5M | 7% | 7 | 5M | 23.2% | 1 | | Jul 2026 | 1.5M | 7% | 7 | 5M | 23.5% | 1 | | Aug 2026 | 1.5M | 6.4% | 7 | 6.1M | 26.1% | 1 | | Sep 2026 | 1.2M | 5.3% | 7 | 6.1M | 26.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using New Look’s and Primark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Look**: Measured on the search term “new look”. - **Primark**: Measured on the search term “primark”. - [New Look profile](/demand/uk/brands/new-look) - [Primark profile](/demand/uk/brands/primark) - [All clothing shops in the United Kingdom](/demand/uk/categories/uk-clothing-shops): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Look or Primark more popular in search? In September 2026, Primark had more branded searches than New Look among clothing shops in the United Kingdom. Primark had about 6.1 million branded searches, while New Look had 1.2 million. Primark made up 26.7% of all clothing shop searches we track, and New Look accounted for 5.3%. ## Cite this page Brandwave. "New Look vs Primark: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/new-look-vs-primark This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/new-look-vs-primark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.