--- title: "New Look vs Peacocks: Which is searched more in the United Kingdom?" description: "Is New Look or Peacocks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/new-look-vs-peacocks" publisher: "Brandwave" --- # New Look vs Peacocks: Which is searched more in the United Kingdom? Is New Look or Peacocks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Look and Peacocks - **Competitive set**: Clothing shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **New Look Share of Search**: 5.3% - **Peacocks Share of Search**: 2% ## Is New Look or Peacocks more popular in search? - In September 2026, New Look had more branded searches than Peacocks among clothing shops in the United Kingdom. New Look had about 1.2 million branded searches, while Peacocks had 450,000. New Look made up 5.3% of all clothing shop searches we track, and Peacocks accounted for 2%. - New Look was ahead of Peacocks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Look’s share of searches among clothing shops in the United Kingdom moved from 6.1% to 5.3%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Peacocks’ share of searches among clothing shops in the United Kingdom moved from 2.7% to 2%, and its estimated monthly branded searches moved from 673K to 450K. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions, neither New Look nor Peacocks showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Primark | 1st | 2 of 3 | 2 of 3 | | Uniqlo | 2nd | 2 of 3 | 2 of 3 | | M&S | 3rd | 2 of 3 | 2 of 3 | | Next | 4th | 1 of 3 | 1 of 3 | | George | 5th | 2 of 3 | 2 of 3 | | TK Maxx | 6th | 1 of 3 | 1 of 3 | | H&M | 7th | 1 of 3 | 1 of 3 | | Zara | 8th | 1 of 3 | 1 of 3 | | Matalan | Not ranked | 0 of 3 | 0 of 3 | | New Look | Not ranked | 0 of 3 | 0 of 3 | | River Island | Not ranked | 0 of 3 | 0 of 3 | | Tu | Not ranked | 0 of 3 | 0 of 3 | | Peacocks | Not ranked | 0 of 3 | 0 of 3 | | F&F | Not ranked | 0 of 3 | 0 of 3 | | Mango | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in the UK?": 1. Primark, 2. TK Maxx, 3. George, 4. Uniqlo - Asked ChatGPT "Which high street shop has the best quality basics?": 1. Uniqlo, 2. M&S - Asked ChatGPT "Where should I buy kids' clothes in the UK?": 1. Next, 2. Primark, 3. M&S, 4. H&M, 5. George, 6. Zara Not named in any answer: Matalan, New Look, River Island, Tu, Peacocks, F&F and Mango. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom clothing shops in September 2026? - In September 2026, New Look lost share of searches among clothing shops in the United Kingdom, from 6.4% to 5.3%. - Estimated monthly branded searches for Peacocks in the United Kingdom fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Month by month | Month | New Look estimated searches | New Look Share of Search | New Look rank | Peacocks estimated searches | Peacocks Share of Search | Peacocks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 6.1% | 7 | 673K | 2.7% | 11 | | Nov 2025 | 1.8M | 6.6% | 7 | 823K | 3% | 10 | | Dec 2025 | 1.8M | 6.8% | 7 | 673K | 2.5% | 10 | | Jan 2026 | 1.2M | 6.3% | 7 | 450K | 2.3% | 11 | | Feb 2026 | 1.2M | 7% | 7 | 450K | 2.6% | 11 | | Mar 2026 | 1.5M | 7.3% | 7 | 550K | 2.7% | 11 | | Apr 2026 | 1.5M | 7.2% | 7 | 550K | 2.6% | 11 | | May 2026 | 1.8M | 8% | 6 | 673K | 2.9% | 10 | | Jun 2026 | 1.5M | 7% | 7 | 550K | 2.5% | 11 | | Jul 2026 | 1.5M | 7% | 7 | 550K | 2.6% | 10 | | Aug 2026 | 1.5M | 6.4% | 7 | 450K | 1.9% | 11 | | Sep 2026 | 1.2M | 5.3% | 7 | 450K | 2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using New Look’s and Peacocks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Look**: Measured on the search term “new look”. - **Peacocks**: Measured on the search term “peacocks”. - [New Look profile](/demand/uk/brands/new-look) - [Peacocks profile](/demand/uk/brands/peacocks) - [All clothing shops in the United Kingdom](/demand/uk/categories/uk-clothing-shops): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Look or Peacocks more popular in search? In September 2026, New Look had more branded searches than Peacocks among clothing shops in the United Kingdom. New Look had about 1.2 million branded searches, while Peacocks had 450,000. New Look made up 5.3% of all clothing shop searches we track, and Peacocks accounted for 2%. ## Cite this page Brandwave. "New Look vs Peacocks: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/new-look-vs-peacocks This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/new-look-vs-peacocks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.