--- title: "New Balance vs On: Which is searched more in the United Kingdom?" description: "Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/new-balance-vs-on" publisher: "Brandwave" --- # New Balance vs On: Which is searched more in the United Kingdom? Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and On - **Competitive set**: Running shoe brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **New Balance Share of Search**: 8% - **On Share of Search**: 9.7% ## Is New Balance or On more popular in search? - In September 2026, On had more branded searches than New Balance among running shoe brands in the United Kingdom. On had about 14,800 branded searches, while New Balance had 12,100. On made up 9.7% of all running shoe brand searches we track, and New Balance accounted for 8%. - The lead changed hands 2 times in the 12 months ending September 2026: New Balance took it in January 2026, On took it in June 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 8%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands in the United Kingdom moved from 10.1% to 9.7%, and its estimated monthly branded searches held steady at 14.8K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. On was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before On in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.3% | 8 | 14.8K | 10.1% | 4 | | Nov 2025 | 12.1K | 7.6% | 8 | 18.1K | 11.4% | 4 | | Dec 2025 | 14.8K | 9.3% | 6 | 18.1K | 11.4% | 4 | | Jan 2026 | 18.1K | 9.4% | 5 | 14.8K | 7.7% | 8 | | Feb 2026 | 14.8K | 9.7% | 6 | 12.1K | 7.9% | 7 | | Mar 2026 | 14.8K | 8.4% | 6 | 14.8K | 8.4% | 7 | | Apr 2026 | 18.1K | 9% | 5 | 14.8K | 7.4% | 7 | | May 2026 | 14.8K | 8.4% | 6 | 14.8K | 8.4% | 7 | | Jun 2026 | 9.9K | 6.9% | 8 | 12.1K | 8.5% | 6 | | Jul 2026 | 9.9K | 7.1% | 7 | 12.1K | 8.6% | 6 | | Aug 2026 | 12.1K | 8.2% | 7 | 14.8K | 10% | 4 | | Sep 2026 | 12.1K | 8% | 7 | 14.8K | 9.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance running shoes”. - **On**: Measured on the search term “on running shoes”. - [New Balance profile](/demand/uk/brands/new-balance) - [On profile](/demand/uk/brands/on) - [All running shoe brands in the United Kingdom](/demand/uk/categories/uk-running-shoe-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or On more popular in search? In September 2026, On had more branded searches than New Balance among running shoe brands in the United Kingdom. On had about 14,800 branded searches, while New Balance had 12,100. On made up 9.7% of all running shoe brand searches we track, and New Balance accounted for 8%. ## Cite this page Brandwave. "New Balance vs On: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/new-balance-vs-on This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/new-balance-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.