--- title: "Nescafé vs Union Coffee: Which is searched more in the United Kingdom?" description: "Is Nescafé or Union Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/nescafe-vs-union-coffee" publisher: "Brandwave" --- # Nescafé vs Union Coffee: Which is searched more in the United Kingdom? Is Nescafé or Union Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nescafé and Union Coffee - **Competitive set**: Coffee brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Nescafé Share of Search**: 15.3% - **Union Coffee Share of Search**: 5.6% ## Is Nescafé or Union Coffee more popular in search? - In September 2026, Nescafé had more branded searches than Union Coffee among coffee brands in the United Kingdom. Nescafé had about 12,100 branded searches, while Union Coffee had 4,400. Nescafé made up 15.3% of all coffee brand searches we track, and Union Coffee accounted for 5.6%. - Nescafé was ahead of Union Coffee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 15.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Union Coffee’s share of searches among coffee brands in the United Kingdom moved from 6.7% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nescafé and Union Coffee were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nescafé and Union Coffee were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Taylors of Harrogate | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pact Coffee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Nescafé | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Union Coffee | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Grind | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in the UK?": 1. Taylors of Harrogate, 2. Lavazza, 3. Nescafé - Asked ChatGPT "Which coffee beans are best to buy in the UK?": 1. Lavazza, 2. Pact Coffee, 3. Union Coffee - Asked ChatGPT "What's the best ground coffee in UK supermarkets?": 1. Lavazza, 2. Taylors of Harrogate - Searched Google, AI Overview "coffee beans": 1. Lavazza - Searched Google, AI Overview "ground coffee": 1. Grind, 2. Lavazza Not named in any answer: Kenco. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom coffee brands in September 2026? - In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%. - In September 2026, Union Coffee lost share of searches among coffee brands in the United Kingdom, from 6.3% to 5.6%. ## Month by month | Month | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | Union Coffee estimated searches | Union Coffee Share of Search | Union Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 18.5% | 4 | 5.4K | 6.7% | 5 | | Nov 2025 | 14.8K | 16% | 4 | 5.4K | 5.8% | 5 | | Dec 2025 | 14.8K | 16.1% | 4 | 5.4K | 5.9% | 5 | | Jan 2026 | 14.8K | 16.3% | 4 | 6.6K | 7.3% | 5 | | Feb 2026 | 14.8K | 19% | 4 | 4.4K | 5.6% | 5 | | Mar 2026 | 14.8K | 17.5% | 4 | 5.4K | 6.4% | 5 | | Apr 2026 | 14.8K | 19.2% | 2 | 4.4K | 5.7% | 5 | | May 2026 | 18.1K | 22.2% | 3 | 4.4K | 5.4% | 5 | | Jun 2026 | 14.8K | 20.4% | 2 | 4.4K | 6.1% | 5 | | Jul 2026 | 14.8K | 22% | 2 | 3.6K | 5.3% | 5 | | Aug 2026 | 12.1K | 17.3% | 4 | 4.4K | 6.3% | 5 | | Sep 2026 | 12.1K | 15.3% | 4 | 4.4K | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Nescafé’s and Union Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nescafé**: Measured on the search term “nescafe”. - **Union Coffee**: Measured on the search term “union coffee”. - [Nescafé profile](/demand/uk/brands/nescafe) - [Union Coffee profile](/demand/uk/brands/union-coffee) - [All coffee brands in the United Kingdom](/demand/uk/categories/uk-coffee-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nescafé or Union Coffee more popular in search? In September 2026, Nescafé had more branded searches than Union Coffee among coffee brands in the United Kingdom. Nescafé had about 12,100 branded searches, while Union Coffee had 4,400. Nescafé made up 15.3% of all coffee brand searches we track, and Union Coffee accounted for 5.6%. ## Cite this page Brandwave. "Nescafé vs Union Coffee: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/nescafe-vs-union-coffee This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/nescafe-vs-union-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.