--- title: "Nescafé vs Pact Coffee: Which is searched more in the United Kingdom?" description: "Is Nescafé or Pact Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/nescafe-vs-pact-coffee" publisher: "Brandwave" --- # Nescafé vs Pact Coffee: Which is searched more in the United Kingdom? Is Nescafé or Pact Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nescafé and Pact Coffee - **Competitive set**: Coffee brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Nescafé Share of Search**: 15.3% - **Pact Coffee Share of Search**: 22.9% ## Is Nescafé or Pact Coffee more popular in search? - In September 2026, Pact Coffee had more branded searches than Nescafé among coffee brands in the United Kingdom. Pact Coffee had about 18,100 branded searches, while Nescafé had 12,100. Pact Coffee made up 22.9% of all coffee brand searches we track, and Nescafé accounted for 15.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Nescafé took it in May 2026, Pact Coffee took it in August 2026. - Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands in the United Kingdom moved from 18.5% to 15.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Pact Coffee’s share of searches among coffee brands in the United Kingdom moved from 22.6% to 22.9%, and its estimated monthly branded searches held steady at 18.1K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nescafé and Pact Coffee were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nescafé and Pact Coffee were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Taylors of Harrogate | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pact Coffee | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Nescafé | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Union Coffee | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Grind | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in the UK?": 1. Taylors of Harrogate, 2. Lavazza, 3. Nescafé - Asked ChatGPT "Which coffee beans are best to buy in the UK?": 1. Lavazza, 2. Pact Coffee, 3. Union Coffee - Asked ChatGPT "What's the best ground coffee in UK supermarkets?": 1. Lavazza, 2. Taylors of Harrogate - Searched Google, AI Overview "coffee beans": 1. Lavazza - Searched Google, AI Overview "ground coffee": 1. Grind, 2. Lavazza Not named in any answer: Kenco. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom coffee brands in September 2026? - In September 2026, Lavazza overtook Pact Coffee to rank 2nd among coffee brands in the United Kingdom, with 22.9% of the searches. - In September 2026, Pact Coffee gained share of searches among coffee brands in the United Kingdom, from 21.2% to 22.9%. - In September 2026, Nescafé lost share of searches among coffee brands in the United Kingdom, from 17.3% to 15.3%. ## Month by month | Month | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | Pact Coffee estimated searches | Pact Coffee Share of Search | Pact Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 18.5% | 4 | 18.1K | 22.6% | 2 | | Nov 2025 | 14.8K | 16% | 4 | 22.2K | 24% | 2 | | Dec 2025 | 14.8K | 16.1% | 4 | 22.2K | 24.2% | 2 | | Jan 2026 | 14.8K | 16.3% | 4 | 22.2K | 24.4% | 2 | | Feb 2026 | 14.8K | 19% | 4 | 18.1K | 23.2% | 2 | | Mar 2026 | 14.8K | 17.5% | 4 | 18.1K | 21.4% | 2 | | Apr 2026 | 14.8K | 19.2% | 2 | 14.8K | 19.2% | 3 | | May 2026 | 18.1K | 22.2% | 3 | 14.8K | 18.2% | 4 | | Jun 2026 | 14.8K | 20.4% | 2 | 14.8K | 20.4% | 3 | | Jul 2026 | 14.8K | 22% | 2 | 14.8K | 22% | 3 | | Aug 2026 | 12.1K | 17.3% | 4 | 14.8K | 21.2% | 2 | | Sep 2026 | 12.1K | 15.3% | 4 | 18.1K | 22.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Nescafé’s and Pact Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nescafé**: Measured on the search term “nescafe”. - **Pact Coffee**: Measured on the search term “pact coffee”. - [Nescafé profile](/demand/uk/brands/nescafe) - [Pact Coffee profile](/demand/uk/brands/pact-coffee) - [All coffee brands in the United Kingdom](/demand/uk/categories/uk-coffee-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nescafé or Pact Coffee more popular in search? In September 2026, Pact Coffee had more branded searches than Nescafé among coffee brands in the United Kingdom. Pact Coffee had about 18,100 branded searches, while Nescafé had 12,100. Pact Coffee made up 22.9% of all coffee brand searches we track, and Nescafé accounted for 15.3%. ## Cite this page Brandwave. "Nescafé vs Pact Coffee: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/nescafe-vs-pact-coffee This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/nescafe-vs-pact-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.