--- title: "Native vs Nivea: Which is searched more in the United Kingdom?" description: "Is Native or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/native-vs-nivea" publisher: "Brandwave" --- # Native vs Nivea: Which is searched more in the United Kingdom? Is Native or Nivea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Native and Nivea - **Competitive set**: Deodorant brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Native Share of Search**: 1% - **Nivea Share of Search**: 1.5% ## Is Native or Nivea more popular in search? - In September 2026, Nivea had more branded searches than Native among deodorant brands in the United Kingdom. Nivea had about 2,900 branded searches, while Native had 1,900. Nivea made up 1.5% of all deodorant brand searches we track, and Native accounted for 1%. - The lead changed hands 2 times in the 12 months ending September 2026: Native took it in November 2025, Nivea took it in May 2026. - Across the 12 months ending September 2026, Native’s share of searches among deodorant brands in the United Kingdom moved from 1.1% to 1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in the United Kingdom moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 2.9K. ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Native was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nivea was listed before Native in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nivea | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Mitchum | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dove | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sure | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Native | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wild | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fussy | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salt of the Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in the UK?": 1. Mitchum, 2. Dove, 3. Fussy, 4. Sure - Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Mitchum, 3. Sure, 4. Nivea, 5. Wild, 6. Fussy - Asked ChatGPT "What is the best antiperspirant?": 1. Mitchum - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Native - Searched Google, AI Overview "antiperspirant": 1. Mitchum, 2. Nivea Not named in any answer: Lynx, Old Spice, Salt of the Earth and Sanex. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom deodorant brands in September 2026? - In September 2026, Nivea rose from 10th to 9th among deodorant brands in the United Kingdom. - Estimated monthly branded searches for Native in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Native estimated searches | Native Share of Search | Native rank | Nivea estimated searches | Nivea Share of Search | Nivea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.1% | 11 | 2.9K | 1.4% | 9 | | Nov 2025 | 2.9K | 1.3% | 9 | 2.4K | 1.1% | 11 | | Dec 2025 | 2.9K | 1.6% | 9 | 2.4K | 1.3% | 10 | | Jan 2026 | 2.4K | 1.3% | 10 | 2.4K | 1.3% | 11 | | Feb 2026 | 2.4K | 1.3% | 9 | 1.9K | 1.1% | 11 | | Mar 2026 | 2.4K | 1.2% | 9 | 2.4K | 1.2% | 10 | | Apr 2026 | 2.9K | 1.4% | 9 | 2.4K | 1.2% | 11 | | May 2026 | 2.4K | 1.1% | 11 | 2.9K | 1.3% | 9 | | Jun 2026 | 2.4K | 0.91% | 11 | 2.9K | 1.1% | 9 | | Jul 2026 | 2.4K | 0.91% | 11 | 2.9K | 1.1% | 10 | | Aug 2026 | 2.4K | 1% | 11 | 2.9K | 1.2% | 10 | | Sep 2026 | 1.9K | 1% | 11 | 2.9K | 1.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Native’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Native**: Measured on the search term “native deodorant”. - **Nivea**: Measured on the search term “nivea deodorant”. - [Native profile](/demand/uk/brands/native) - [Nivea profile](/demand/uk/brands/nivea) - [All deodorant brands in the United Kingdom](/demand/uk/categories/uk-deodorant-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Native or Nivea more popular in search? In September 2026, Nivea had more branded searches than Native among deodorant brands in the United Kingdom. Nivea had about 2,900 branded searches, while Native had 1,900. Nivea made up 1.5% of all deodorant brand searches we track, and Native accounted for 1%. ## Cite this page Brandwave. "Native vs Nivea: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/native-vs-nivea This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/native-vs-nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.