--- title: "Nationwide vs Yorkshire Building Society: Which is searched more in the United Kingdom?" description: "Is Nationwide or Yorkshire Building Society more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building societies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/nationwide-building-society-vs-yorkshire-building-society" publisher: "Brandwave" --- # Nationwide vs Yorkshire Building Society: Which is searched more in the United Kingdom? Is Nationwide or Yorkshire Building Society more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building societies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nationwide and Yorkshire Building Society - **Competitive set**: Building societies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Nationwide Share of Search**: 37% - **Yorkshire Building Society Share of Search**: 13.6% ## Is Nationwide or Yorkshire Building Society more popular in search? - In September 2026, Nationwide had more branded searches than Yorkshire Building Society among building societies in the United Kingdom. Nationwide had about 450,000 branded searches, while Yorkshire Building Society had 165,000. Nationwide made up 37% of all building society searches we track, and Yorkshire Building Society accounted for 13.6%. - Nationwide was ahead of Yorkshire Building Society in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nationwide’s share of searches among building societies in the United Kingdom moved from 35% to 37%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Yorkshire Building Society’s share of searches among building societies in the United Kingdom moved from 15.6% to 13.6%, and its estimated monthly branded searches moved from 201K to 165K. ## Top building societies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yorkshire Building Society was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nationwide was listed before Yorkshire Building Society in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nationwide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Coventry Building Society | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yorkshire Building Society | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Skipton Building Society | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Leeds Building Society | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | West Brom Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Newcastle Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principality Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nottingham Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about building societies - Asked ChatGPT "What's the best building society in the UK?": 1. Nationwide, 2. Skipton Building Society, 3. Coventry Building Society, 4. Leeds Building Society - Asked ChatGPT "Which UK building society has the best savings rates?": 1. Leeds Building Society - Asked ChatGPT "Which building society is best for a first-time buyer mortgage?": 1. Nationwide, 2. Coventry Building Society, 3. Yorkshire Building Society - Searched Google, AI Overview "building society": 1. Nationwide, 2. Yorkshire Building Society, 3. Coventry Building Society - Searched Google, AI Overview "best building society": 1. Nationwide, 2. Skipton Building Society, 3. Yorkshire Building Society, 4. Coventry Building Society Not named in any answer: West Brom Building Society, Newcastle Building Society, Principality Building Society and Nottingham Building Society. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom building societies in September 2026? - Estimated monthly branded searches for Yorkshire Building Society in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | Yorkshire Building Society estimated searches | Yorkshire Building Society Share of Search | Yorkshire Building Society rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 35% | 1 | 201K | 15.6% | 3 | | Nov 2025 | 450K | 36.2% | 1 | 201K | 16.2% | 3 | | Dec 2025 | 550K | 43.6% | 1 | 165K | 13.1% | 3 | | Jan 2026 | 550K | 37% | 1 | 201K | 13.5% | 3 | | Feb 2026 | 550K | 44.1% | 1 | 165K | 13.2% | 3 | | Mar 2026 | 450K | 31.7% | 1 | 246K | 17.3% | 3 | | Apr 2026 | 673K | 37% | 1 | 301K | 16.6% | 3 | | May 2026 | 823K | 47.8% | 1 | 246K | 14.3% | 3 | | Jun 2026 | 450K | 38.4% | 1 | 201K | 17.2% | 3 | | Jul 2026 | 450K | 38.2% | 1 | 165K | 14% | 3 | | Aug 2026 | 450K | 36.7% | 1 | 165K | 13.4% | 3 | | Sep 2026 | 450K | 37% | 1 | 165K | 13.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Nationwide’s and Yorkshire Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nationwide**: Measured on the search term “nationwide building society”. - **Yorkshire Building Society**: Measured on the search term “yorkshire building society”. - [Nationwide profile](/demand/uk/brands/nationwide-building-society) - [Yorkshire Building Society profile](/demand/uk/brands/yorkshire-building-society) - [All building societies in the United Kingdom](/demand/uk/categories/uk-building-societies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nationwide or Yorkshire Building Society more popular in search? In September 2026, Nationwide had more branded searches than Yorkshire Building Society among building societies in the United Kingdom. Nationwide had about 450,000 branded searches, while Yorkshire Building Society had 165,000. Nationwide made up 37% of all building society searches we track, and Yorkshire Building Society accounted for 13.6%. ## Cite this page Brandwave. "Nationwide vs Yorkshire Building Society: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/nationwide-building-society-vs-yorkshire-building-society This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/nationwide-building-society-vs-yorkshire-building-society. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.