--- title: "Narwal vs Roborock: Which is searched more in the United Kingdom?" description: "Is Narwal or Roborock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/narwal-vs-roborock" publisher: "Brandwave" --- # Narwal vs Roborock: Which is searched more in the United Kingdom? Is Narwal or Roborock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Narwal and Roborock - **Competitive set**: Robot vacuum brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Narwal Share of Search**: 31.2% - **Roborock Share of Search**: 17.1% ## Is Narwal or Roborock more popular in search? - In September 2026, Narwal had more branded searches than Roborock among robot vacuum brands in the United Kingdom. Narwal had about 40,500 branded searches, while Roborock had 22,200. Narwal made up 31.2% of all robot vacuum brand searches we track, and Roborock accounted for 17.1%. - Narwal was ahead of Roborock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom moved from 35.2% to 31.2%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom moved from 12.9% to 17.1%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Roborock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Narwal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Eufy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | iRobot | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecovacs | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shark | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP-Link Tapo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in the UK?": 1. Eufy, 2. Roborock, 3. Dreame - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. iRobot, 5. Ecovacs, 6. Shark - Asked ChatGPT "What is the best robot vacuum for pet hair?": 1. Dreame, 2. Roborock, 3. Eufy - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "best robot vacuum": 1. Roborock, 2. Dyson Not named in any answer: Narwal, TP-Link Tapo, Xiaomi and Samsung. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches. - In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%. - In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%. ## Month by month | Month | Narwal estimated searches | Narwal Share of Search | Narwal rank | Roborock estimated searches | Roborock Share of Search | Roborock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 35.2% | 1 | 14.8K | 12.9% | 3 | | Nov 2025 | 49.5K | 32.2% | 1 | 27.1K | 17.6% | 3 | | Dec 2025 | 60.5K | 37.4% | 1 | 22.2K | 13.7% | 3 | | Jan 2026 | 49.5K | 38.9% | 1 | 18.1K | 14.2% | 3 | | Feb 2026 | 40.5K | 39.6% | 1 | 12.1K | 11.8% | 3 | | Mar 2026 | 49.5K | 34.8% | 1 | 14.8K | 10.4% | 4 | | Apr 2026 | 49.5K | 28.3% | 2 | 12.1K | 6.9% | 4 | | May 2026 | 49.5K | 36.1% | 1 | 12.1K | 8.8% | 4 | | Jun 2026 | 40.5K | 20.1% | 2 | 14.8K | 7.3% | 4 | | Jul 2026 | 40.5K | 34.8% | 1 | 14.8K | 12.7% | 3 | | Aug 2026 | 40.5K | 33% | 1 | 18.1K | 14.7% | 2 | | Sep 2026 | 40.5K | 31.2% | 1 | 22.2K | 17.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Narwal’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Narwal**: Measured on the search term “narwal”. - **Roborock**: Measured on the search term “roborock”. - [Narwal profile](/demand/uk/brands/narwal) - [Roborock profile](/demand/uk/brands/roborock) - [All robot vacuum brands in the United Kingdom](/demand/uk/categories/uk-robot-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Narwal or Roborock more popular in search? In September 2026, Narwal had more branded searches than Roborock among robot vacuum brands in the United Kingdom. Narwal had about 40,500 branded searches, while Roborock had 22,200. Narwal made up 31.2% of all robot vacuum brand searches we track, and Roborock accounted for 17.1%. ## Cite this page Brandwave. "Narwal vs Roborock: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/narwal-vs-roborock This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/narwal-vs-roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.