--- title: "Napoleon vs Traeger: Which is searched more in the United Kingdom?" description: "Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/napoleon-vs-traeger" publisher: "Brandwave" --- # Napoleon vs Traeger: Which is searched more in the United Kingdom? Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Traeger - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 3.9% - **Traeger Share of Search**: 3.9% ## Is Napoleon or Traeger more popular in search? - In September 2026, Napoleon and Traeger were level in searches among BBQ brands in the United Kingdom, with an estimated 1.6K branded searches each, at 3.9% of the total each. - The lead changed hands once in the 12 months ending September 2026: Napoleon took it in April 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 720 to 1.6K. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in the United Kingdom moved from 5.8% to 3.9%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Traeger was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Traeger in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%. - In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.2% | 7 | 1.9K | 5.8% | 5 | | Nov 2025 | 720 | 2.1% | 7 | 1.9K | 5.5% | 5 | | Dec 2025 | 590 | 1.6% | 8 | 2.4K | 6.4% | 5 | | Jan 2026 | 880 | 2.2% | 8 | 1.9K | 4.8% | 6 | | Feb 2026 | 1K | 2.5% | 7 | 1.9K | 4.8% | 6 | | Mar 2026 | 2.9K | 3.3% | 6 | 2.9K | 3.3% | 7 | | Apr 2026 | 5.4K | 3% | 6 | 4.4K | 2.4% | 7 | | May 2026 | 6.6K | 2.9% | 6 | 4.4K | 1.9% | 7 | | Jun 2026 | 4.4K | 3.2% | 6 | 2.9K | 2.1% | 7 | | Jul 2026 | 3.6K | 2.9% | 6 | 2.4K | 1.9% | 7 | | Aug 2026 | 2.9K | 3.2% | 6 | 2.4K | 2.6% | 7 | | Sep 2026 | 1.6K | 3.9% | 6 | 1.6K | 3.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Traeger**: Measured on the search term “traeger”. - [Napoleon profile](/demand/uk/brands/napoleon) - [Traeger profile](/demand/uk/brands/traeger) - [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Traeger more popular in search? In September 2026, Napoleon and Traeger were level in searches among BBQ brands in the United Kingdom, with an estimated 1.6K branded searches each, at 3.9% of the total each. ## Cite this page Brandwave. "Napoleon vs Traeger: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/napoleon-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/napoleon-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.