--- title: "Napoleon vs Ninja: Which is searched more in the United Kingdom?" description: "Is Napoleon or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/napoleon-vs-ninja-kitchen" publisher: "Brandwave" --- # Napoleon vs Ninja: Which is searched more in the United Kingdom? Is Napoleon or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Ninja - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 3.9% - **Ninja Share of Search**: 13.1% ## Is Napoleon or Ninja more popular in search? - In September 2026, Ninja had more branded searches than Napoleon among BBQ brands in the United Kingdom. Ninja had about 5,400 branded searches, while Napoleon had 1,600. Ninja made up 13.1% of all BBQ brand searches we track, and Napoleon accounted for 3.9%. - Ninja was ahead of Napoleon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 720 to 1.6K. - Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom moved from 16.5% to 13.1%, and its estimated monthly branded searches held steady at 5.4K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ninja was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon was listed before Ninja in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%. - In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 2.2% | 7 | 5.4K | 16.5% | 4 | | Nov 2025 | 720 | 2.1% | 7 | 5.4K | 15.7% | 4 | | Dec 2025 | 590 | 1.6% | 8 | 6.6K | 17.6% | 3 | | Jan 2026 | 880 | 2.2% | 8 | 5.4K | 13.7% | 4 | | Feb 2026 | 1K | 2.5% | 7 | 3.6K | 9.1% | 4 | | Mar 2026 | 2.9K | 3.3% | 6 | 8.1K | 9.1% | 5 | | Apr 2026 | 5.4K | 3% | 6 | 22.2K | 12.3% | 4 | | May 2026 | 6.6K | 2.9% | 6 | 27.1K | 11.8% | 4 | | Jun 2026 | 4.4K | 3.2% | 6 | 18.1K | 13% | 4 | | Jul 2026 | 3.6K | 2.9% | 6 | 18.1K | 14.4% | 4 | | Aug 2026 | 2.9K | 3.2% | 6 | 14.8K | 16.1% | 4 | | Sep 2026 | 1.6K | 3.9% | 6 | 5.4K | 13.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Ninja**: Measured on the search term “ninja woodfire”. - [Napoleon profile](/demand/uk/brands/napoleon) - [Ninja profile](/demand/uk/brands/ninja-kitchen) - [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Ninja more popular in search? In September 2026, Ninja had more branded searches than Napoleon among BBQ brands in the United Kingdom. Ninja had about 5,400 branded searches, while Napoleon had 1,600. Ninja made up 13.1% of all BBQ brand searches we track, and Napoleon accounted for 3.9%. ## Cite this page Brandwave. "Napoleon vs Ninja: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/napoleon-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/napoleon-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.