--- title: "Myvitamins vs Wild Nutrition: Which is searched more in the United Kingdom?" description: "Is Myvitamins or Wild Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/myvitamins-vs-wild-nutrition" publisher: "Brandwave" --- # Myvitamins vs Wild Nutrition: Which is searched more in the United Kingdom? Is Myvitamins or Wild Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Myvitamins and Wild Nutrition - **Competitive set**: Vitamin and supplement brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Myvitamins Share of Search**: 2.8% - **Wild Nutrition Share of Search**: 20.8% ## Is Myvitamins or Wild Nutrition more popular in search? - In September 2026, Wild Nutrition had more branded searches than Myvitamins among vitamin and supplement brands in the United Kingdom. Wild Nutrition had about 33,100 branded searches, while Myvitamins had 4,400. Wild Nutrition made up 20.8% of all vitamin and supplement brand searches we track, and Myvitamins accounted for 2.8%. - Wild Nutrition was ahead of Myvitamins in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Myvitamins’ share of searches among vitamin and supplement brands in the United Kingdom moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Wild Nutrition’s share of searches among vitamin and supplement brands in the United Kingdom moved from 20.3% to 20.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Myvitamins nor Wild Nutrition showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitabiotics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Centrum | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Solgar | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Pregnacare | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Healthspan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Supplements | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Seas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myvitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Together Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bassetts Vitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Bounty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "What's the best multivitamin to take in the UK?": 1. Centrum, 2. Vitabiotics - Asked ChatGPT "Which vitamin brands are actually good quality?": 1. Solgar, 2. Vitabiotics - Asked ChatGPT "What's the best pregnancy vitamin?": 1. Vitabiotics, 2. Pregnacare - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamins": 1. Vitabiotics, 2. Centrum, 3. Pregnacare Not named in any answer: Healthspan, Wild Nutrition, Simply Supplements, Seven Seas, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom vitamin and supplement brands in September 2026? - In September 2026, Solgar overtook Myvitamins to rank 8th among vitamin and supplement brands in the United Kingdom, with 3.4% of the searches. - Estimated monthly branded searches for Myvitamins in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Wild Nutrition in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Myvitamins estimated searches | Myvitamins Share of Search | Myvitamins rank | Wild Nutrition estimated searches | Wild Nutrition Share of Search | Wild Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.3% | 8 | 40.5K | 20.3% | 3 | | Nov 2025 | 8.1K | 3.9% | 7 | 40.5K | 19.3% | 2 | | Dec 2025 | 6.6K | 3.9% | 6 | 33.1K | 19.7% | 3 | | Jan 2026 | 9.9K | 4.5% | 5 | 49.5K | 22.7% | 2 | | Feb 2026 | 8.1K | 4.5% | 5 | 40.5K | 22.6% | 2 | | Mar 2026 | 8.1K | 4.3% | 6 | 40.5K | 21.7% | 2 | | Apr 2026 | 6.6K | 3.6% | 8 | 40.5K | 22.2% | 2 | | May 2026 | 5.4K | 3.2% | 8 | 33.1K | 19.7% | 3 | | Jun 2026 | 5.4K | 3.3% | 8 | 33.1K | 20% | 3 | | Jul 2026 | 4.4K | 2.8% | 8 | 33.1K | 21.2% | 3 | | Aug 2026 | 4.4K | 2.8% | 8 | 33.1K | 21.2% | 3 | | Sep 2026 | 4.4K | 2.8% | 9 | 33.1K | 20.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Myvitamins’ and Wild Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Myvitamins**: Measured on the search term “myvitamins”. - **Wild Nutrition**: Measured on the search term “wild nutrition”. - [Myvitamins profile](/demand/uk/brands/myvitamins) - [Wild Nutrition profile](/demand/uk/brands/wild-nutrition) - [All vitamin and supplement brands in the United Kingdom](/demand/uk/categories/uk-vitamin-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Myvitamins or Wild Nutrition more popular in search? In September 2026, Wild Nutrition had more branded searches than Myvitamins among vitamin and supplement brands in the United Kingdom. Wild Nutrition had about 33,100 branded searches, while Myvitamins had 4,400. Wild Nutrition made up 20.8% of all vitamin and supplement brand searches we track, and Myvitamins accounted for 2.8%. ## Cite this page Brandwave. "Myvitamins vs Wild Nutrition: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/myvitamins-vs-wild-nutrition This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/myvitamins-vs-wild-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.