--- title: "Morphy Richards vs Tower: Which is searched more in the United Kingdom?" description: "Is Morphy Richards or Tower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/morphy-richards-vs-tower-housewares" publisher: "Brandwave" --- # Morphy Richards vs Tower: Which is searched more in the United Kingdom? Is Morphy Richards or Tower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Morphy Richards and Tower - **Competitive set**: Air fryer brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Morphy Richards Share of Search**: 0.29% - **Tower Share of Search**: 9.1% ## Is Morphy Richards or Tower more popular in search? - In September 2026, Tower had more branded searches than Morphy Richards among air fryer brands in the United Kingdom. Tower had about 22,200 branded searches, while Morphy Richards had 720. Tower made up 9.1% of all air fryer brand searches we track, and Morphy Richards accounted for 0.29%. - Tower was ahead of Morphy Richards in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Morphy Richards’ share of searches among air fryer brands in the United Kingdom moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 1K to 720. - Across the 12 months ending September 2026, Tower’s share of searches among air fryer brands in the United Kingdom moved from 9.2% to 9.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tower was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Morphy Richards did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | COSORI | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Instant | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tower | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphy Richards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy in the UK?": 1. Ninja, 2. COSORI, 3. Instant - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Tower, 6. Russell Hobbs - Asked ChatGPT "What is the best dual basket air fryer?": 1. Ninja, 2. Philips, 3. Instant - Searched Google, AI Overview "air fryer": named none of the brands we track - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Tefal Not named in any answer: Salter, Lakeland, Swan, Sage and Morphy Richards. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom air fryer brands in September 2026? - In September 2026, Tower gained share of searches among air fryer brands in the United Kingdom, from 7.6% to 9.1%. - Estimated monthly branded searches for Morphy Richards in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026. ## Month by month | Month | Morphy Richards estimated searches | Morphy Richards Share of Search | Morphy Richards rank | Tower estimated searches | Tower Share of Search | Tower rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.34% | 11 | 27.1K | 9.2% | 2 | | Nov 2025 | 1K | 0.24% | 12 | 33.1K | 7.9% | 2 | | Dec 2025 | 880 | 0.25% | 12 | 27.1K | 7.7% | 2 | | Jan 2026 | 1K | 0.33% | 11 | 27.1K | 9% | 2 | | Feb 2026 | 720 | 0.35% | 12 | 18.1K | 8.9% | 2 | | Mar 2026 | 880 | 0.36% | 12 | 22.2K | 9.1% | 2 | | Apr 2026 | 720 | 0.31% | 12 | 18.1K | 7.7% | 2 | | May 2026 | 720 | 0.36% | 12 | 18.1K | 9% | 2 | | Jun 2026 | 590 | 0.3% | 12 | 14.8K | 7.6% | 2 | | Jul 2026 | 590 | 0.31% | 12 | 14.8K | 7.7% | 2 | | Aug 2026 | 590 | 0.25% | 12 | 18.1K | 7.6% | 2 | | Sep 2026 | 720 | 0.29% | 12 | 22.2K | 9.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Morphy Richards’ and Tower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Morphy Richards**: Measured on the search term “morphy richards air fryer”. - **Tower**: Measured on the search term “tower air fryer”. - [Morphy Richards profile](/demand/uk/brands/morphy-richards) - [Tower profile](/demand/uk/brands/tower-housewares) - [All air fryer brands in the United Kingdom](/demand/uk/categories/uk-air-fryer-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Morphy Richards or Tower more popular in search? In September 2026, Tower had more branded searches than Morphy Richards among air fryer brands in the United Kingdom. Tower had about 22,200 branded searches, while Morphy Richards had 720. Tower made up 9.1% of all air fryer brand searches we track, and Morphy Richards accounted for 0.29%. ## Cite this page Brandwave. "Morphy Richards vs Tower: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/morphy-richards-vs-tower-housewares This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/morphy-richards-vs-tower-housewares. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.