---
title: "Moneyfarm vs Nutmeg: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Moneyfarm or Nutmeg? Compare estimated monthly branded-search demand and Share of Search inside the Robo-advisers set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/moneyfarm-vs-nutmeg"
publisher: "Brandwave"
---

# Moneyfarm vs Nutmeg: Which is searched more in United Kingdom?

Which is more popular in search, Moneyfarm or Nutmeg? Compare estimated monthly branded-search demand and Share of Search inside the Robo-advisers set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Moneyfarm and Nutmeg
- **Competitive set**: Robo-advisers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Moneyfarm Share of Search**: 19.1%
- **Nutmeg Share of Search**: 6.9%

## Which is more popular in search, Moneyfarm or Nutmeg?

- In September 2026, Moneyfarm had more branded searches than Nutmeg among robo-advisers in United Kingdom. Moneyfarm was estimated to have 6.6K branded searches compared to Nutmeg’s 2.4K, and held a 19.1% Share of Search versus Nutmeg’s 6.9%.
- Moneyfarm was ahead of Nutmeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom moved from 23.2% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom moved from 10.3% to 6.9%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

## How did search popularity change for United Kingdom robo-advisers in September 2026?

- Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
- Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Month by month

| Month | Moneyfarm estimated searches | Moneyfarm Share of Search | Moneyfarm rank | Nutmeg estimated searches | Nutmeg Share of Search | Nutmeg rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 23.2% | 3 | 4.4K | 10.3% | 4 |
| Nov 2025 | 9.9K | 23.3% | 3 | 5.4K | 12.7% | 4 |
| Dec 2025 | 8.1K | 22.3% | 3 | 4.4K | 12.1% | 4 |
| Jan 2026 | 9.9K | 19.2% | 3 | 5.4K | 10.5% | 4 |
| Feb 2026 | 9.9K | 21.5% | 3 | 3.6K | 7.8% | 4 |
| Mar 2026 | 9.9K | 16.4% | 3 | 5.4K | 8.9% | 4 |
| Apr 2026 | 9.9K | 19.2% | 3 | 3.6K | 7% | 4 |
| May 2026 | 8.1K | 23.5% | 3 | 3.6K | 10.4% | 4 |
| Jun 2026 | 8.1K | 19.4% | 3 | 3.6K | 8.6% | 4 |
| Jul 2026 | 6.6K | 18.7% | 3 | 2.4K | 6.8% | 4 |
| Aug 2026 | 6.6K | 19.3% | 3 | 2.4K | 7% | 4 |
| Sep 2026 | 6.6K | 19.1% | 3 | 2.4K | 6.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Moneyfarm’s and Nutmeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Moneyfarm**: Measured on the search term “moneyfarm”.
- **Nutmeg**: Measured on the search term “nutmeg investing”.

- [Moneyfarm profile](/demand/uk/brands/moneyfarm)
- [Nutmeg profile](/demand/uk/brands/nutmeg)
- [All robo-advisers in United Kingdom](/demand/uk/categories/uk-robo-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Moneyfarm or Nutmeg?

In September 2026, Moneyfarm had more branded searches than Nutmeg among robo-advisers in United Kingdom. Moneyfarm was estimated to have 6.6K branded searches compared to Nutmeg’s 2.4K, and held a 19.1% Share of Search versus Nutmeg’s 6.9%.

## Cite this page

Brandwave. "Moneyfarm vs Nutmeg: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/moneyfarm-vs-nutmeg

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/moneyfarm-vs-nutmeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.