--- title: "Mindful Chef vs SimplyCook: Which is searched more in the United Kingdom?" description: "Is Mindful Chef or SimplyCook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/mindful-chef-vs-simplycook" publisher: "Brandwave" --- # Mindful Chef vs SimplyCook: Which is searched more in the United Kingdom? Is Mindful Chef or SimplyCook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe box brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mindful Chef and SimplyCook - **Competitive set**: Recipe box brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Mindful Chef Share of Search**: 9.7% - **SimplyCook Share of Search**: 9.7% ## Is Mindful Chef or SimplyCook more popular in search? - In September 2026, Mindful Chef and SimplyCook were level in searches among recipe box brands in the United Kingdom, with an estimated 27.1K branded searches each, at 9.7% of the total each. - The lead changed hands once in the 12 months ending September 2026: SimplyCook took it in February 2026. - Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in the United Kingdom moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom moved from 7.5% to 9.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top recipe box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mindful Chef appeared in all five answers. SimplyCook was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mindful Chef was listed before SimplyCook in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gousto | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HelloFresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mindful Chef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Riverford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SimplyCook | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Green Chef | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about recipe box brands - Asked ChatGPT "Which recipe box should I order in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford - Asked ChatGPT "What are the best recipe box brands in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. Green Chef - Asked ChatGPT "What's the best recipe box in the UK for a family of four?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Gousto, 3. Mindful Chef, 4. SimplyCook - Searched Google, AI Overview "recipe boxes": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. SimplyCook Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom recipe box brands in September 2026? - In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%. - In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%. ## Month by month | Month | Mindful Chef estimated searches | Mindful Chef Share of Search | Mindful Chef rank | SimplyCook estimated searches | SimplyCook Share of Search | SimplyCook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 9.2% | 3 | 27.1K | 7.5% | 4 | | Nov 2025 | 22.2K | 7.7% | 3 | 22.2K | 7.7% | 4 | | Dec 2025 | 27.1K | 11% | 3 | 18.1K | 7.4% | 4 | | Jan 2026 | 49.5K | 9.4% | 3 | 40.5K | 7.7% | 4 | | Feb 2026 | 27.1K | 8.8% | 4 | 33.1K | 10.8% | 3 | | Mar 2026 | 27.1K | 9.1% | 4 | 40.5K | 13.6% | 3 | | Apr 2026 | 22.2K | 10.5% | 4 | 33.1K | 15.6% | 3 | | May 2026 | 22.2K | 11.3% | 4 | 27.1K | 13.8% | 3 | | Jun 2026 | 22.2K | 11.3% | 4 | 27.1K | 13.8% | 3 | | Jul 2026 | 18.1K | 10.9% | 4 | 27.1K | 16.3% | 3 | | Aug 2026 | 22.2K | 10.2% | 4 | 27.1K | 12.5% | 3 | | Sep 2026 | 27.1K | 9.7% | 3 | 27.1K | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mindful Chef’s and SimplyCook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mindful Chef**: Measured on the search term “mindful chef”. - **SimplyCook**: Measured on the search terms “simply cook” and “simplycook”, summed into one figure. - [Mindful Chef profile](/demand/uk/brands/mindful-chef) - [SimplyCook profile](/demand/uk/brands/simplycook) - [All recipe box brands in the United Kingdom](/demand/uk/categories/uk-recipe-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mindful Chef or SimplyCook more popular in search? In September 2026, Mindful Chef and SimplyCook were level in searches among recipe box brands in the United Kingdom, with an estimated 27.1K branded searches each, at 9.7% of the total each. ## Cite this page Brandwave. "Mindful Chef vs SimplyCook: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/mindful-chef-vs-simplycook This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/mindful-chef-vs-simplycook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.