--- title: "Miller & Carter vs wagamama: Which is searched more in the United Kingdom?" description: "Is Miller & Carter or wagamama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/miller-and-carter-vs-wagamama" publisher: "Brandwave" --- # Miller & Carter vs wagamama: Which is searched more in the United Kingdom? Is Miller & Carter or wagamama more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miller & Carter and wagamama - **Competitive set**: Restaurant chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Miller & Carter Share of Search**: 6.8% - **wagamama Share of Search**: 8.3% ## Is Miller & Carter or wagamama more popular in search? - In September 2026, wagamama had more branded searches than Miller & Carter among restaurant chains in the United Kingdom. wagamama had about 301,000 branded searches, while Miller & Carter had 246,000. wagamama made up 8.3% of all restaurant chain searches we track, and Miller & Carter accounted for 6.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Miller & Carter took it in December 2025, wagamama took it in April 2026. - Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom moved from 10% to 8.3%, and its estimated monthly branded searches moved from 450K to 301K. ## Top restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, wagamama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Miller & Carter was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. wagamama was listed before Miller & Carter in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | wagamama | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PizzaExpress | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Five Guys | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Frankie & Benny's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bella Italia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Toby Carvery | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvester | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Miller & Carter | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Wetherspoons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prezzo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zizzi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about restaurant chains - Asked ChatGPT "Which restaurant chain is the best in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress - Asked ChatGPT "What are the best chain restaurants in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress, 5. Toby Carvery, 6. Frankie & Benny's, 7. Harvester, 8. Bella Italia, 9. Miller & Carter - Asked ChatGPT "Which UK restaurant chain is best for a family meal?": 1. PizzaExpress, 2. Bella Italia, 3. Frankie & Benny's, 4. wagamama, 5. Toby Carvery - Searched Google, AI Overview "chain restaurants": 1. Nando's Not named in any answer: Wetherspoons, Prezzo and Zizzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%. ## Month by month | Month | Miller & Carter estimated searches | Miller & Carter Share of Search | Miller & Carter rank | wagamama estimated searches | wagamama Share of Search | wagamama rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.7% | 7 | 450K | 10% | 5 | | Nov 2025 | 368K | 8.6% | 5 | 368K | 8.6% | 6 | | Dec 2025 | 450K | 9.9% | 4 | 368K | 8.1% | 7 | | Jan 2026 | 450K | 9.7% | 4 | 368K | 7.9% | 6 | | Feb 2026 | 368K | 8.6% | 4 | 368K | 8.6% | 6 | | Mar 2026 | 301K | 7.4% | 6 | 301K | 7.4% | 7 | | Apr 2026 | 246K | 6.7% | 6 | 301K | 8.1% | 5 | | May 2026 | 246K | 6.7% | 6 | 246K | 6.7% | 7 | | Jun 2026 | 246K | 7.2% | 4 | 246K | 7.2% | 6 | | Jul 2026 | 246K | 6.7% | 6 | 246K | 6.7% | 7 | | Aug 2026 | 246K | 5.7% | 7 | 301K | 7% | 5 | | Sep 2026 | 246K | 6.8% | 6 | 301K | 8.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Miller & Carter’s and wagamama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miller & Carter**: Measured on the search term “miller and carter”. - **wagamama**: Measured on the search term “wagamama”. - [Miller & Carter profile](/demand/uk/brands/miller-and-carter) - [wagamama profile](/demand/uk/brands/wagamama) - [All restaurant chains in the United Kingdom](/demand/uk/categories/uk-restaurant-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miller & Carter or wagamama more popular in search? In September 2026, wagamama had more branded searches than Miller & Carter among restaurant chains in the United Kingdom. wagamama had about 301,000 branded searches, while Miller & Carter had 246,000. wagamama made up 8.3% of all restaurant chain searches we track, and Miller & Carter accounted for 6.8%. ## Cite this page Brandwave. "Miller & Carter vs wagamama: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/miller-and-carter-vs-wagamama This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/miller-and-carter-vs-wagamama. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.