--- title: "Mettle vs Tide: Which is searched more in the United Kingdom?" description: "Is Mettle or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/mettle-vs-tide-business" publisher: "Brandwave" --- # Mettle vs Tide: Which is searched more in the United Kingdom? Is Mettle or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mettle and Tide - **Competitive set**: Business bank accounts - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Mettle Share of Search**: 18.1% - **Tide Share of Search**: 16.8% ## Is Mettle or Tide more popular in search? - In September 2026, Mettle had more branded searches than Tide among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while Tide had 11,200. Mettle made up 18.1% of all business bank account searches we track, and Tide accounted for 16.8%. - The lead changed hands 6 times in the 12 months ending September 2026: Tide took it in November 2025, Mettle took it in January 2026, Tide took it in February 2026, Mettle took it in March 2026, Tide took it in April 2026, Mettle took it in July 2026. - Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom moved from 20.8% to 18.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Tide’s share of searches among business bank accounts in the United Kingdom moved from 18.9% to 16.8%, and its estimated monthly branded searches moved from 13.4K to 11.2K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tide appeared in all five answers. Mettle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tide was listed before Mettle in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starling Bank | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monzo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mettle | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tide | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Revolut | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ANNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "Which business bank account should I open for my small business in the UK?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Asked ChatGPT "What are the best business bank accounts in the UK?": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Mettle, 5. Revolut - Asked ChatGPT "What's the best business bank account in the UK for a sole trader?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Searched Google, AI Overview "business bank account": 1. Starling Bank, 2. Monzo, 3. Tide - Searched Google, AI Overview "best business bank account": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Revolut, 5. Mettle Not named in any answer: ANNA. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom business bank accounts in September 2026? - Estimated monthly branded searches for Mettle in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026. ## Month by month | Month | Mettle estimated searches | Mettle Share of Search | Mettle rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 20.8% | 2 | 13.4K | 18.9% | 3 | | Nov 2025 | 12.1K | 16.8% | 3 | 16.1K | 22.4% | 2 | | Dec 2025 | 9.9K | 17.8% | 3 | 10.8K | 19.4% | 2 | | Jan 2026 | 14.8K | 19.9% | 2 | 13.1K | 17.6% | 3 | | Feb 2026 | 12.1K | 17.5% | 3 | 13.1K | 18.9% | 2 | | Mar 2026 | 14.8K | 20.2% | 2 | 13.4K | 18.3% | 3 | | Apr 2026 | 12.1K | 17.2% | 3 | 13.4K | 19% | 2 | | May 2026 | 12.1K | 17.3% | 3 | 13.7K | 19.6% | 2 | | Jun 2026 | 12.1K | 17.6% | 3 | 13.7K | 19.9% | 2 | | Jul 2026 | 12.1K | 18.1% | 2 | 11.2K | 16.8% | 3 | | Aug 2026 | 12.1K | 18.5% | 2 | 10.9K | 16.7% | 3 | | Sep 2026 | 12.1K | 18.1% | 2 | 11.2K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mettle’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mettle**: Measured on the search term “mettle”. - **Tide**: Measured on the search terms “tide bank” and “tide business”, summed into one figure. - [Mettle profile](/demand/uk/brands/mettle) - [Tide profile](/demand/uk/brands/tide-business) - [All business bank accounts in the United Kingdom](/demand/uk/categories/uk-business-bank-accounts): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mettle or Tide more popular in search? In September 2026, Mettle had more branded searches than Tide among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while Tide had 11,200. Mettle made up 18.1% of all business bank account searches we track, and Tide accounted for 16.8%. ## Cite this page Brandwave. "Mettle vs Tide: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/mettle-vs-tide-business This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/mettle-vs-tide-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.