--- title: "Merlin Cycles vs Sigma Sports: Which is searched more in the United Kingdom?" description: "Is Merlin Cycles or Sigma Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/merlin-cycles-vs-sigma-sports" publisher: "Brandwave" --- # Merlin Cycles vs Sigma Sports: Which is searched more in the United Kingdom? Is Merlin Cycles or Sigma Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merlin Cycles and Sigma Sports - **Competitive set**: Bike shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Merlin Cycles Share of Search**: 6.5% - **Sigma Sports Share of Search**: 14.4% ## Is Merlin Cycles or Sigma Sports more popular in search? - In September 2026, Sigma Sports had more branded searches than Merlin Cycles among bike shops in the United Kingdom. Sigma Sports had about 49,500 branded searches, while Merlin Cycles had 22,200. Sigma Sports made up 14.4% of all bike shop searches we track, and Merlin Cycles accounted for 6.5%. - Sigma Sports was ahead of Merlin Cycles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Sigma Sports’ share of searches among bike shops in the United Kingdom moved from 14.3% to 14.4%, and its estimated monthly branded searches held steady at 49.5K. ## Top bike shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Merlin Cycles and Sigma Sports were each mentioned in two out of three: in two of the three ChatGPT answers. Sigma Sports was listed before Merlin Cycles in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sigma Sports | 1st | 2 of 3 | 2 of 3 | | Tredz | 2nd | 2 of 3 | 2 of 3 | | Halfords | 3rd | 1 of 3 | 1 of 3 | | Ribble | 4th | 2 of 3 | 2 of 3 | | Merlin Cycles | 5th | 2 of 3 | 2 of 3 | | Evans Cycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bike shops - Asked ChatGPT "Where should I buy a bike in the UK?": 1. Halfords, 2. Tredz, 3. Ribble - Asked ChatGPT "What are the best bike shops in the UK?": 1. Sigma Sports, 2. Merlin Cycles - Asked ChatGPT "Which UK bike shop is best for buying a road bike online?": 1. Tredz, 2. Sigma Sports, 3. Ribble, 4. Merlin Cycles Not named in any answer: Evans Cycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom bike shops in September 2026? - Estimated monthly branded searches for Merlin Cycles in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Merlin Cycles estimated searches | Merlin Cycles Share of Search | Merlin Cycles rank | Sigma Sports estimated searches | Sigma Sports Share of Search | Sigma Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 7.8% | 5 | 49.5K | 14.3% | 4 | | Nov 2025 | 27.1K | 7.9% | 5 | 60.5K | 17.7% | 3 | | Dec 2025 | 27.1K | 9.2% | 5 | 40.5K | 13.7% | 4 | | Jan 2026 | 27.1K | 9.3% | 5 | 40.5K | 13.8% | 3 | | Feb 2026 | 22.2K | 8.3% | 5 | 40.5K | 15.1% | 3 | | Mar 2026 | 33.1K | 9.4% | 5 | 49.5K | 14% | 4 | | Apr 2026 | 33.1K | 7.9% | 5 | 60.5K | 14.4% | 4 | | May 2026 | 33.1K | 7.9% | 5 | 60.5K | 14.4% | 4 | | Jun 2026 | 27.1K | 7.5% | 5 | 49.5K | 13.7% | 4 | | Jul 2026 | 27.1K | 6.5% | 6 | 60.5K | 14.4% | 4 | | Aug 2026 | 27.1K | 6.5% | 6 | 60.5K | 14.4% | 4 | | Sep 2026 | 22.2K | 6.5% | 6 | 49.5K | 14.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Merlin Cycles’ and Sigma Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merlin Cycles**: Measured on the search term “merlin cycles”. - **Sigma Sports**: Measured on the search term “sigma sports”. - [Merlin Cycles profile](/demand/uk/brands/merlin-cycles) - [Sigma Sports profile](/demand/uk/brands/sigma-sports) - [All bike shops in the United Kingdom](/demand/uk/categories/uk-bike-shops): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merlin Cycles or Sigma Sports more popular in search? In September 2026, Sigma Sports had more branded searches than Merlin Cycles among bike shops in the United Kingdom. Sigma Sports had about 49,500 branded searches, while Merlin Cycles had 22,200. Sigma Sports made up 14.4% of all bike shop searches we track, and Merlin Cycles accounted for 6.5%. ## Cite this page Brandwave. "Merlin Cycles vs Sigma Sports: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/merlin-cycles-vs-sigma-sports This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/merlin-cycles-vs-sigma-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.