--- title: "Medik8 vs Paula's Choice: Which is searched more in the United Kingdom?" description: "Is Medik8 or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/medik8-vs-paula-s-choice" publisher: "Brandwave" --- # Medik8 vs Paula's Choice: Which is searched more in the United Kingdom? Is Medik8 or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medik8 and Paula's Choice - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Medik8 Share of Search**: 10.8% - **Paula's Choice Share of Search**: 4.8% ## Is Medik8 or Paula's Choice more popular in search? - In September 2026, Medik8 had more branded searches than Paula's Choice among skincare brands in the United Kingdom. Medik8 had about 74,000 branded searches, while Paula's Choice had 33,100. Medik8 made up 10.8% of all skincare brand searches we track, and Paula's Choice accounted for 4.8%. - Medik8 was ahead of Paula's Choice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom moved from 8.7% to 10.8%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Paula's Choice’s share of searches among skincare brands in the United Kingdom held steady at 4.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medik8 and Paula's Choice were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paula's Choice was listed before Medik8 in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - Paula's Choice’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026. ## Month by month | Month | Medik8 estimated searches | Medik8 Share of Search | Medik8 rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 8.7% | 7 | 40.5K | 4.8% | 13 | | Nov 2025 | 135K | 9.6% | 5 | 60.5K | 4.3% | 13 | | Dec 2025 | 90.5K | 7.6% | 7 | 40.5K | 3.4% | 13 | | Jan 2026 | 90.5K | 10.1% | 3 | 40.5K | 4.5% | 12 | | Feb 2026 | 90.5K | 11.7% | 2 | 33.1K | 4.3% | 12 | | Mar 2026 | 90.5K | 10.7% | 2 | 40.5K | 4.8% | 12 | | Apr 2026 | 90.5K | 10% | 3 | 40.5K | 4.5% | 12 | | May 2026 | 90.5K | 10.7% | 2 | 40.5K | 4.8% | 12 | | Jun 2026 | 74K | 10.4% | 3 | 27.1K | 3.8% | 12 | | Jul 2026 | 90.5K | 13.1% | 2 | 27.1K | 3.9% | 12 | | Aug 2026 | 74K | 10.5% | 3 | 33.1K | 4.7% | 12 | | Sep 2026 | 74K | 10.8% | 3 | 33.1K | 4.8% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Medik8’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medik8**: Measured on the search term “medik8”. - **Paula's Choice**: Measured on the search term “paulas choice”. - [Medik8 profile](/demand/uk/brands/medik8) - [Paula's Choice profile](/demand/uk/brands/paula-s-choice) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medik8 or Paula's Choice more popular in search? In September 2026, Medik8 had more branded searches than Paula's Choice among skincare brands in the United Kingdom. Medik8 had about 74,000 branded searches, while Paula's Choice had 33,100. Medik8 made up 10.8% of all skincare brand searches we track, and Paula's Choice accounted for 4.8%. ## Cite this page Brandwave. "Medik8 vs Paula's Choice: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/medik8-vs-paula-s-choice This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/medik8-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.