---
title: "McLaren vs Rolls-Royce: Which is searched more in the United Kingdom?"
description: "Is McLaren or Rolls-Royce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/mclaren-vs-rolls-royce"
publisher: "Brandwave"
---

# McLaren vs Rolls-Royce: Which is searched more in the United Kingdom?

Is McLaren or Rolls-Royce more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McLaren and Rolls-Royce
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **McLaren Share of Search**: 1%
- **Rolls-Royce Share of Search**: 1.3%

## Is McLaren or Rolls-Royce more popular in search?

- In September 2026, Rolls-Royce had more branded searches than McLaren among car brands in the United Kingdom. Rolls-Royce had about 176,000 branded searches, while McLaren had 143,000. Rolls-Royce made up 1.3% of all car brand searches we track, and McLaren accounted for 1%.
- Rolls-Royce was ahead of McLaren in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McLaren’s share of searches among car brands in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 165K to 143K.
- Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 176K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolls-Royce was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. McLaren did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, McLaren rose from 41st to 34th among car brands in the United Kingdom.
- In September 2026, Rolls-Royce fell from 30th to 31st among car brands in the United Kingdom.

## Month by month

| Month | McLaren estimated searches | McLaren Share of Search | McLaren rank | Rolls-Royce estimated searches | Rolls-Royce Share of Search | Rolls-Royce rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 1.2% | 34 | 204K | 1.4% | 28 |
| Nov 2025 | 182K | 1.4% | 29 | 197K | 1.6% | 26 |
| Dec 2025 | 159K | 1.4% | 29 | 174K | 1.5% | 26 |
| Jan 2026 | 144K | 0.93% | 39 | 208K | 1.3% | 29 |
| Feb 2026 | 120K | 0.87% | 42 | 199K | 1.4% | 26 |
| Mar 2026 | 139K | 0.91% | 41 | 208K | 1.4% | 30 |
| Apr 2026 | 130K | 0.9% | 41 | 210K | 1.4% | 26 |
| May 2026 | 131K | 0.91% | 40 | 184K | 1.3% | 30 |
| Jun 2026 | 129K | 0.93% | 39 | 177K | 1.3% | 32 |
| Jul 2026 | 124K | 0.92% | 38 | 173K | 1.3% | 30 |
| Aug 2026 | 123K | 0.86% | 41 | 178K | 1.2% | 30 |
| Sep 2026 | 143K | 1% | 34 | 176K | 1.3% | 31 |

## How each brand is measured

Brandwave collects information about searches that people make online using McLaren’s and Rolls-Royce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McLaren**: Measured on the search terms “mclaren”, “mclaren 570s”, “mclaren 720s”, “mclaren 750s”, “mclaren artura”, “mclaren cars” and “mclaren gt”, summed into one figure.
- **Rolls-Royce**: Measured on the search terms “rolls-royce”, “rolls-royce cars”, “rolls-royce cullinan”, “rolls-royce ghost”, “rolls-royce phantom” and “rolls-royce spectre”, summed into one figure.

- [McLaren profile](/demand/uk/brands/mclaren)
- [Rolls-Royce profile](/demand/uk/brands/rolls-royce)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is McLaren or Rolls-Royce more popular in search?

In September 2026, Rolls-Royce had more branded searches than McLaren among car brands in the United Kingdom. Rolls-Royce had about 176,000 branded searches, while McLaren had 143,000. Rolls-Royce made up 1.3% of all car brand searches we track, and McLaren accounted for 1%.

## Cite this page

Brandwave. "McLaren vs Rolls-Royce: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/mclaren-vs-rolls-royce

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/mclaren-vs-rolls-royce. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.