--- title: "McCoy's vs Monster Munch: Which is searched more in the United Kingdom?" description: "Is McCoy's or Monster Munch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/mccoys-vs-monster-munch" publisher: "Brandwave" --- # McCoy's vs Monster Munch: Which is searched more in the United Kingdom? Is McCoy's or Monster Munch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McCoy's and Monster Munch - **Competitive set**: Crisp brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **McCoy's Share of Search**: 11.8% - **Monster Munch Share of Search**: 11.9% ## Is McCoy's or Monster Munch more popular in search? - In September 2026, McCoy's and Monster Munch were level in searches among crisp brands in the United Kingdom, with an estimated 18K versus 18.1K branded searches, at 11.8% and 11.9% of the total. - Monster Munch was ahead of McCoy's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, McCoy's’ share of searches among crisp brands in the United Kingdom moved from 11.1% to 11.8%, and its estimated monthly branded searches held steady at 18K. - Across the 12 months ending September 2026, Monster Munch’s share of searches among crisp brands in the United Kingdom moved from 16.7% to 11.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top crisp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McCoy's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Monster Munch was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. McCoy's was listed before Monster Munch in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Monster Munch lost share of searches among crisp brands in the United Kingdom, from 13.5% to 11.9%. - In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%. ## Month by month | Month | McCoy's estimated searches | McCoy's Share of Search | McCoy's rank | Monster Munch estimated searches | Monster Munch Share of Search | Monster Munch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 11.1% | 5 | 27.1K | 16.7% | 3 | | Nov 2025 | 16.5K | 11.9% | 5 | 18.1K | 13% | 4 | | Dec 2025 | 16.5K | 11.4% | 5 | 18.1K | 12.5% | 3 | | Jan 2026 | 16.5K | 9.2% | 5 | 18.1K | 10.1% | 4 | | Feb 2026 | 16.5K | 8.5% | 5 | 18.1K | 9.3% | 4 | | Mar 2026 | 16.5K | 10.4% | 5 | 22.2K | 13.9% | 4 | | Apr 2026 | 16.5K | 11.3% | 5 | 18.1K | 12.4% | 4 | | May 2026 | 18K | 11.9% | 5 | 22.2K | 14.6% | 3 | | Jun 2026 | 16.2K | 11.1% | 5 | 18.1K | 12.4% | 4 | | Jul 2026 | 14.7K | 10.8% | 5 | 18.1K | 13.3% | 4 | | Aug 2026 | 18K | 13.4% | 5 | 18.1K | 13.5% | 4 | | Sep 2026 | 18K | 11.8% | 5 | 18.1K | 11.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using McCoy's’ and Monster Munch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McCoy's**: Measured on the search terms “mccoys” and “mccoys crisps”, summed into one figure. - **Monster Munch**: Measured on the search term “monster munch”. - [McCoy's profile](/demand/uk/brands/mccoys) - [Monster Munch profile](/demand/uk/brands/monster-munch) - [All crisp brands in the United Kingdom](/demand/uk/categories/uk-crisp-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McCoy's or Monster Munch more popular in search? In September 2026, McCoy's and Monster Munch were level in searches among crisp brands in the United Kingdom, with an estimated 18K versus 18.1K branded searches, at 11.8% and 11.9% of the total. ## Cite this page Brandwave. "McCoy's vs Monster Munch: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/mccoys-vs-monster-munch This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/mccoys-vs-monster-munch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.