--- title: "Maybelline vs Rare Beauty: Which is searched more in the United Kingdom?" description: "Is Maybelline or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/maybelline-vs-rare-beauty" publisher: "Brandwave" --- # Maybelline vs Rare Beauty: Which is searched more in the United Kingdom? Is Maybelline or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maybelline and Rare Beauty - **Competitive set**: Makeup brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Maybelline Share of Search**: 4.3% - **Rare Beauty Share of Search**: 4.3% ## Is Maybelline or Rare Beauty more popular in search? - In September 2026, Maybelline and Rare Beauty were level in searches among makeup brands in the United Kingdom, with an estimated 27.1K branded searches each, at 4.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Maybelline took it in June 2026, Rare Beauty took it in July 2026. - Across the 12 months ending September 2026, Maybelline’s share of searches among makeup brands in the United Kingdom moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among makeup brands in the United Kingdom moved from 5.8% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K. ## Top makeup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maybelline was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rare Beauty was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maybelline was listed before Rare Beauty in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Charlotte Tilbury | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | e.l.f. Cosmetics | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Rare Beauty | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | NARS | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | NYX Professional Makeup | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fenty Beauty | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Huda Beauty | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Urban Decay | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Sculpted by Aimee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | No7 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Iconic London | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Benefit Cosmetics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brands - Asked ChatGPT "Which makeup brands are best in the UK?": 1. e.l.f. Cosmetics, 2. Maybelline, 3. NYX Professional Makeup, 4. Charlotte Tilbury, 5. MAC, 6. NARS - Asked ChatGPT "What are the best makeup brands?": 1. Charlotte Tilbury, 2. Rare Beauty, 3. NARS, 4. Fenty Beauty, 5. MAC, 6. Maybelline, 7. e.l.f. Cosmetics, 8. Huda Beauty, 9. NYX Professional Makeup, 10. Urban Decay - Asked ChatGPT "What is the best foundation?": named none of the brands we track - Searched Google, AI Overview "makeup": 1. Maybelline, 2. e.l.f. Cosmetics, 3. Rare Beauty - Searched Google, AI Overview "makeup brands": 1. Maybelline, 2. Charlotte Tilbury, 3. MAC, 4. NARS, 5. Rare Beauty, 6. Fenty Beauty Not named in any answer: Sculpted by Aimee, Bobbi Brown, No7, Iconic London, Too Faced and Benefit Cosmetics. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom makeup brands in September 2026? - In September 2026, Fenty Beauty overtook Rare Beauty to rank 4th among makeup brands in the United Kingdom, with 5.2% of the searches. - In September 2026, Rare Beauty lost share of searches among makeup brands in the United Kingdom, from 5.7% to 4.3%. - In September 2026, Maybelline rose from 6th to 5th among makeup brands in the United Kingdom. ## Month by month | Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.9% | 7 | 49.5K | 5.8% | 6 | | Nov 2025 | 33.1K | 1.7% | 10 | 74K | 3.9% | 4 | | Dec 2025 | 33.1K | 2.4% | 10 | 60.5K | 4.4% | 4 | | Jan 2026 | 33.1K | 4.7% | 6 | 40.5K | 5.8% | 4 | | Feb 2026 | 27.1K | 4.1% | 6 | 33.1K | 5.1% | 5 | | Mar 2026 | 33.1K | 4.5% | 5 | 33.1K | 4.5% | 6 | | Apr 2026 | 27.1K | 4.1% | 7 | 33.1K | 5% | 4 | | May 2026 | 27.1K | 4% | 7 | 27.1K | 4% | 9 | | Jun 2026 | 27.1K | 4.4% | 4 | 22.2K | 3.6% | 9 | | Jul 2026 | 27.1K | 4.4% | 5 | 33.1K | 5.3% | 4 | | Aug 2026 | 27.1K | 4.7% | 6 | 33.1K | 5.7% | 4 | | Sep 2026 | 27.1K | 4.3% | 5 | 27.1K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Maybelline’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maybelline**: Measured on the search term “maybelline”. - **Rare Beauty**: Measured on the search term “rare beauty”. - [Maybelline profile](/demand/uk/brands/maybelline) - [Rare Beauty profile](/demand/uk/brands/rare-beauty) - [All makeup brands in the United Kingdom](/demand/uk/categories/uk-makeup-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maybelline or Rare Beauty more popular in search? In September 2026, Maybelline and Rare Beauty were level in searches among makeup brands in the United Kingdom, with an estimated 27.1K branded searches each, at 4.3% of the total each. ## Cite this page Brandwave. "Maybelline vs Rare Beauty: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/maybelline-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/maybelline-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.