--- title: "M&S vs Virginia Hayward: Which is searched more in the United Kingdom?" description: "Is M&S or Virginia Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/marks-and-spencer-vs-virginia-hayward" publisher: "Brandwave" --- # M&S vs Virginia Hayward: Which is searched more in the United Kingdom? Is M&S or Virginia Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M&S and Virginia Hayward - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **M&S Share of Search**: 57.4% - **Virginia Hayward Share of Search**: 1.7% ## Is M&S or Virginia Hayward more popular in search? - In September 2026, M&S had more branded searches than Virginia Hayward among hamper companies in the United Kingdom. M&S had about 54,200 branded searches, while Virginia Hayward had 1,600. M&S made up 57.4% of all hamper company searches we track, and Virginia Hayward accounted for 1.7%. - M&S was ahead of Virginia Hayward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, M&S’s share of searches among hamper companies in the United Kingdom moved from 54.3% to 57.4%, and its estimated monthly branded searches moved from 66.2K to 54.2K. - Across the 12 months ending September 2026, Virginia Hayward’s share of searches among hamper companies in the United Kingdom moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for Virginia Hayward in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for M&S in the United Kingdom fell 18.1% over 12 measured months, from 66.2K to 54.2K in September 2026. ## Month by month | Month | M&S estimated searches | M&S Share of Search | M&S rank | Virginia Hayward estimated searches | Virginia Hayward Share of Search | Virginia Hayward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 66.2K | 54.3% | 1 | 2.4K | 2% | 7 | | Nov 2025 | 181K | 59.1% | 1 | 2.9K | 0.95% | 7 | | Dec 2025 | 402K | 60.9% | 1 | 8.1K | 1.2% | 7 | | Jan 2026 | 36.2K | 47.9% | 1 | 1.6K | 2.1% | 7 | | Feb 2026 | 44.4K | 58% | 1 | 1K | 1.3% | 7 | | Mar 2026 | 54.2K | 58.4% | 1 | 1K | 1.1% | 7 | | Apr 2026 | 36.2K | 57.7% | 1 | 720 | 1.1% | 7 | | May 2026 | 36.2K | 56.8% | 1 | 880 | 1.4% | 7 | | Jun 2026 | 44.4K | 57.3% | 1 | 880 | 1.1% | 7 | | Jul 2026 | 44.4K | 57.3% | 1 | 880 | 1.1% | 7 | | Aug 2026 | 44.4K | 57.6% | 1 | 1K | 1.3% | 7 | | Sep 2026 | 54.2K | 57.4% | 1 | 1.6K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using M&S’s and Virginia Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M&S**: Measured on the search terms “m&s hampers” and “marks and spencer hampers”, summed into one figure. - **Virginia Hayward**: Measured on the search term “virginia hayward”. - [M&S profile](/demand/uk/brands/marks-and-spencer) - [Virginia Hayward profile](/demand/uk/brands/virginia-hayward) - [All hamper companies in the United Kingdom](/demand/uk/categories/uk-hamper-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is M&S or Virginia Hayward more popular in search? In September 2026, M&S had more branded searches than Virginia Hayward among hamper companies in the United Kingdom. M&S had about 54,200 branded searches, while Virginia Hayward had 1,600. M&S made up 57.4% of all hamper company searches we track, and Virginia Hayward accounted for 1.7%. ## Cite this page Brandwave. "M&S vs Virginia Hayward: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/marks-and-spencer-vs-virginia-hayward This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/marks-and-spencer-vs-virginia-hayward. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.