--- title: "ManyPets vs Petplan: Which is searched more in the United Kingdom?" description: "Is ManyPets or Petplan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/manypets-vs-petplan" publisher: "Brandwave" --- # ManyPets vs Petplan: Which is searched more in the United Kingdom? Is ManyPets or Petplan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ManyPets and Petplan - **Competitive set**: Pet insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ManyPets Share of Search**: 9.2% - **Petplan Share of Search**: 51.8% ## Is ManyPets or Petplan more popular in search? - In September 2026, Petplan had more branded searches than ManyPets among pet insurance providers in the United Kingdom. Petplan had about 60,500 branded searches, while ManyPets had 10,800. Petplan made up 51.8% of all pet insurance provider searches we track, and ManyPets accounted for 9.2%. - Petplan was ahead of ManyPets in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom moved from 11.1% to 9.2%, and its estimated monthly branded searches moved from 13.1K to 10.8K. - Across the 12 months ending September 2026, Petplan’s share of searches among pet insurance providers in the United Kingdom moved from 51.5% to 51.8%, and its estimated monthly branded searches held steady at 60.5K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ManyPets and Petplan were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petplan was listed before ManyPets in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets - Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends - Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets - Searched Google, AI Overview "pet insurance": named none of the brands we track - Searched Google, AI Overview "best pet insurance": named none of the brands we track Not named in any answer: Direct Line. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%. - In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%. ## Month by month | Month | ManyPets estimated searches | ManyPets Share of Search | ManyPets rank | Petplan estimated searches | Petplan Share of Search | Petplan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.1K | 11.1% | 4 | 60.5K | 51.5% | 1 | | Nov 2025 | 10.8K | 9.8% | 4 | 60.5K | 54.8% | 1 | | Dec 2025 | 10.6K | 9.6% | 4 | 60.5K | 54.9% | 1 | | Jan 2026 | 13.1K | 9.6% | 4 | 74K | 54.5% | 1 | | Feb 2026 | 10.8K | 9.7% | 4 | 60.5K | 54.5% | 1 | | Mar 2026 | 10.8K | 9.4% | 4 | 60.5K | 52.5% | 1 | | Apr 2026 | 10.6K | 9.3% | 4 | 60.5K | 52.9% | 1 | | May 2026 | 10.6K | 9.3% | 4 | 60.5K | 52.9% | 1 | | Jun 2026 | 10.5K | 9.2% | 4 | 60.5K | 53% | 1 | | Jul 2026 | 10.5K | 8.8% | 4 | 60.5K | 50.5% | 1 | | Aug 2026 | 10.6K | 8% | 4 | 74K | 55.5% | 1 | | Sep 2026 | 10.8K | 9.2% | 4 | 60.5K | 51.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ManyPets’ and Petplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ManyPets**: Measured on the search terms “bought by many” and “manypets”, summed into one figure. - **Petplan**: Measured on the search term “petplan”. - [ManyPets profile](/demand/uk/brands/manypets) - [Petplan profile](/demand/uk/brands/petplan) - [All pet insurance providers in the United Kingdom](/demand/uk/categories/uk-pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ManyPets or Petplan more popular in search? In September 2026, Petplan had more branded searches than ManyPets among pet insurance providers in the United Kingdom. Petplan had about 60,500 branded searches, while ManyPets had 10,800. Petplan made up 51.8% of all pet insurance provider searches we track, and ManyPets accounted for 9.2%. ## Cite this page Brandwave. "ManyPets vs Petplan: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/manypets-vs-petplan This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/manypets-vs-petplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.