--- title: "Magners vs Old Mout: Which is searched more in the United Kingdom?" description: "Is Magners or Old Mout more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/magners-vs-old-mout" publisher: "Brandwave" --- # Magners vs Old Mout: Which is searched more in the United Kingdom? Is Magners or Old Mout more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magners and Old Mout - **Competitive set**: Cider brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Magners Share of Search**: 2.7% - **Old Mout Share of Search**: 2.7% ## Is Magners or Old Mout more popular in search? - In September 2026, Magners and Old Mout were level in searches among cider brands in the United Kingdom, with an estimated 2.4K branded searches each, at 2.7% of the total each. - The lead changed hands once in the 12 months ending September 2026: Old Mout took it in August 2026. - Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom held steady at 2.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 2.4K. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magners and Old Mout were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thatchers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aspall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kopparberg | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Strongbow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Magners | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Old Mout | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rekorderlig | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider brand in the UK?": 1. Thatchers, 2. Westons, 3. Aspall, 4. Kopparberg, 5. Strongbow - Asked ChatGPT "What are the most popular cider brands in the UK?": 1. Thatchers, 2. Strongbow, 3. Kopparberg, 4. Westons, 5. Magners, 6. Old Mout, 7. Rekorderlig, 8. Aspall - Asked ChatGPT "Which UK cider brand makes the best apple cider?": 1. Thatchers, 2. Westons, 3. Aspall - Searched Google, AI Overview "cider": named none of the brands we track - Searched Google, AI Overview "best cider": 1. Westons, 2. Thatchers, 3. Aspall Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom cider brands in September 2026? - In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom. - In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom. ## Month by month | Month | Magners estimated searches | Magners Share of Search | Magners rank | Old Mout estimated searches | Old Mout Share of Search | Old Mout rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.7% | 7 | 2.4K | 2.2% | 8 | | Nov 2025 | 2.4K | 2.8% | 7 | 1.9K | 2.2% | 8 | | Dec 2025 | 2.9K | 2.6% | 7 | 2.4K | 2.1% | 8 | | Jan 2026 | 1.9K | 2.5% | 7 | 1.6K | 2.1% | 8 | | Feb 2026 | 1.9K | 2.7% | 7 | 1.6K | 2.3% | 8 | | Mar 2026 | 2.9K | 3.4% | 7 | 1.9K | 2.3% | 8 | | Apr 2026 | 2.4K | 2.4% | 7 | 2.4K | 2.4% | 8 | | May 2026 | 2.9K | 2.1% | 7 | 2.9K | 2.1% | 8 | | Jun 2026 | 2.9K | 2.5% | 7 | 2.9K | 2.5% | 8 | | Jul 2026 | 2.9K | 2.4% | 7 | 2.9K | 2.4% | 8 | | Aug 2026 | 2.9K | 2.6% | 8 | 3.6K | 3.2% | 7 | | Sep 2026 | 2.4K | 2.7% | 7 | 2.4K | 2.7% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Magners’ and Old Mout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magners**: Measured on the search term “magners”. - **Old Mout**: Measured on the search term “old mout”. - [Magners profile](/demand/uk/brands/magners) - [Old Mout profile](/demand/uk/brands/old-mout) - [All cider brands in the United Kingdom](/demand/uk/categories/uk-cider-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Magners or Old Mout more popular in search? In September 2026, Magners and Old Mout were level in searches among cider brands in the United Kingdom, with an estimated 2.4K branded searches each, at 2.7% of the total each. ## Cite this page Brandwave. "Magners vs Old Mout: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/magners-vs-old-mout This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/magners-vs-old-mout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.