--- title: "Apple MacBook vs Microsoft Surface: Which is searched more in the United Kingdom?" description: "Is Apple MacBook or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/macbook-vs-microsoft-surface" publisher: "Brandwave" --- # Apple MacBook vs Microsoft Surface: Which is searched more in the United Kingdom? Is Apple MacBook or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple MacBook and Microsoft Surface - **Competitive set**: Laptop brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Apple MacBook Share of Search**: 49.5% - **Microsoft Surface Share of Search**: 2% ## Is Apple MacBook or Microsoft Surface more popular in search? - In September 2026, Apple MacBook had more branded searches than Microsoft Surface among laptop brands in the United Kingdom. Apple MacBook had about 201,000 branded searches, while Microsoft Surface had 8,100. Apple MacBook made up 49.5% of all laptop brand searches we track, and Microsoft Surface accounted for 2%. - Apple MacBook was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom moved from 41.6% to 49.5%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom moved from 3.1% to 2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. Microsoft Surface did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026. - Estimated monthly branded searches for Apple MacBook in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | Apple MacBook estimated searches | Apple MacBook Share of Search | Apple MacBook rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 41.6% | 1 | 12.1K | 3.1% | 8 | | Nov 2025 | 165K | 38.9% | 1 | 12.1K | 2.8% | 8 | | Dec 2025 | 135K | 41.4% | 1 | 8.1K | 2.5% | 8 | | Jan 2026 | 135K | 42.5% | 1 | 8.1K | 2.6% | 8 | | Feb 2026 | 135K | 44.4% | 1 | 8.1K | 2.7% | 8 | | Mar 2026 | 246K | 57.8% | 1 | 9.9K | 2.3% | 8 | | Apr 2026 | 135K | 48.8% | 1 | 6.6K | 2.4% | 8 | | May 2026 | 110K | 45.5% | 1 | 6.6K | 2.7% | 8 | | Jun 2026 | 110K | 44.6% | 1 | 8.1K | 3.3% | 7 | | Jul 2026 | 110K | 46.3% | 1 | 6.6K | 2.8% | 8 | | Aug 2026 | 165K | 49.9% | 1 | 8.1K | 2.4% | 8 | | Sep 2026 | 201K | 49.5% | 1 | 8.1K | 2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple MacBook’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple MacBook**: Measured on the search term “macbook”. - **Microsoft Surface**: Measured on the search term “surface laptop”. - [Apple MacBook profile](/demand/uk/brands/macbook) - [Microsoft Surface profile](/demand/uk/brands/microsoft-surface) - [All laptop brands in the United Kingdom](/demand/uk/categories/uk-laptop-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple MacBook or Microsoft Surface more popular in search? In September 2026, Apple MacBook had more branded searches than Microsoft Surface among laptop brands in the United Kingdom. Apple MacBook had about 201,000 branded searches, while Microsoft Surface had 8,100. Apple MacBook made up 49.5% of all laptop brand searches we track, and Microsoft Surface accounted for 2%. ## Cite this page Brandwave. "Apple MacBook vs Microsoft Surface: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/macbook-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/macbook-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.