--- title: "LV= vs more2life: Which is searched more in the United Kingdom?" description: "Is LV= or more2life more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity release providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lv-insurance-vs-more2life" publisher: "Brandwave" --- # LV= vs more2life: Which is searched more in the United Kingdom? Is LV= or more2life more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity release providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LV= and more2life - **Competitive set**: Equity release providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **LV= Share of Search**: 4% - **more2life Share of Search**: 16.2% ## Is LV= or more2life more popular in search? - In September 2026, more2life had more branded searches than LV= among equity release providers in the United Kingdom. more2life had about 1,600 branded searches, while LV= had 390. more2life made up 16.2% of all equity release provider searches we track, and LV= accounted for 4%. - more2life was ahead of LV= in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LV=’s share of searches among equity release providers in the United Kingdom moved from 4.3% to 4%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, more2life’s share of searches among equity release providers in the United Kingdom moved from 17.6% to 16.2%, and its estimated monthly branded searches held steady at 1.6K. ## Top equity release providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, more2life was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. LV= was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. more2life was listed before LV= in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aviva | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Legal & General | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Retirement | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Canada Life | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | more2life | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | LV= | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Age Partnership | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Key | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about equity release providers - Asked ChatGPT "Who are the best equity release providers in the UK?": 1. Aviva, 2. Legal & General, 3. Canada Life, 4. Pure Retirement, 5. more2life, 6. LV= - Asked ChatGPT "Is equity release a good idea, and which company should I use?": 1. Aviva, 2. Legal & General, 3. Canada Life - Asked ChatGPT "Which equity release lenders have the lowest interest rates?": 1. Pure Retirement, 2. Aviva, 3. more2life, 4. Canada Life - Searched Google, AI Overview "equity release": 1. Key Not named in any answer: Age Partnership. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom equity release providers in September 2026? - In September 2026, Legal & General overtook more2life and 4 others to become the leader among equity release providers in the United Kingdom, with 19.3% of the searches. - In September 2026, more2life lost share of searches among equity release providers in the United Kingdom, from 20.7% to 16.2%. ## Month by month | Month | LV= estimated searches | LV= Share of Search | LV= rank | more2life estimated searches | more2life Share of Search | more2life rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 4.3% | 7 | 1.6K | 17.6% | 3 | | Nov 2025 | 320 | 4.5% | 7 | 1.3K | 18.2% | 3 | | Dec 2025 | 210 | 3.4% | 7 | 1.3K | 21.1% | 1 | | Jan 2026 | 480 | 4.3% | 7 | 1.9K | 17.1% | 2 | | Feb 2026 | 390 | 4% | 7 | 1.6K | 16.6% | 3 | | Mar 2026 | 480 | 4.3% | 7 | 1.9K | 17% | 2 | | Apr 2026 | 390 | 3.9% | 7 | 1.6K | 15.9% | 4 | | May 2026 | 390 | 4.1% | 7 | 1.6K | 16.8% | 3 | | Jun 2026 | 320 | 3.5% | 7 | 1.6K | 17.3% | 4 | | Jul 2026 | 390 | 4.7% | 7 | 1.6K | 19.4% | 2 | | Aug 2026 | 320 | 3.5% | 7 | 1.9K | 20.7% | 1 | | Sep 2026 | 390 | 4% | 7 | 1.6K | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LV=’s and more2life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LV=**: Measured on the search term “lv equity release”. - **more2life**: Measured on the search term “more2life”. - [LV= profile](/demand/uk/brands/lv-insurance) - [more2life profile](/demand/uk/brands/more2life) - [All equity release providers in the United Kingdom](/demand/uk/categories/uk-equity-release-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LV= or more2life more popular in search? In September 2026, more2life had more branded searches than LV= among equity release providers in the United Kingdom. more2life had about 1,600 branded searches, while LV= had 390. more2life made up 16.2% of all equity release provider searches we track, and LV= accounted for 4%. ## Cite this page Brandwave. "LV= vs more2life: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lv-insurance-vs-more2life This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lv-insurance-vs-more2life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.