--- title: "Loving Tan vs Tan-Luxe: Which is searched more in the United Kingdom?" description: "Is Loving Tan or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/loving-tan-vs-tan-luxe" publisher: "Brandwave" --- # Loving Tan vs Tan-Luxe: Which is searched more in the United Kingdom? Is Loving Tan or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loving Tan and Tan-Luxe - **Competitive set**: Self-tan brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Loving Tan Share of Search**: 14.4% - **Tan-Luxe Share of Search**: 7.8% ## Is Loving Tan or Tan-Luxe more popular in search? - In September 2026, Loving Tan had more branded searches than Tan-Luxe among self-tan brands in the United Kingdom. Loving Tan had about 8,100 branded searches, while Tan-Luxe had 4,400. Loving Tan made up 14.4% of all self-tan brand searches we track, and Tan-Luxe accounted for 7.8%. - Loving Tan was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom moved from 12.6% to 14.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom moved from 10.3% to 7.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loving Tan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St.Tropez | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Sands | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Isle of Paradise | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bellamianta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loving Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in the UK?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "Which self tan looks the most natural?": 1. St.Tropez, 2. Tan-Luxe - Asked ChatGPT "What's the best gradual tan for pale skin?": 1. Isle of Paradise, 2. Tan-Luxe - Searched Google, AI Overview "self tan": 1. Bondi Sands - Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Bondi Sands Not named in any answer: Bellamianta, Loving Tan and Tanologist. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom self-tan brands in September 2026? - In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches. - In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%. - Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 12.6% | 4 | 5.4K | 10.3% | 5 | | Nov 2025 | 8.1K | 13.7% | 4 | 6.6K | 11.2% | 5 | | Dec 2025 | 8.1K | 13.9% | 4 | 5.4K | 9.3% | 5 | | Jan 2026 | 8.1K | 14.4% | 3 | 5.4K | 9.6% | 5 | | Feb 2026 | 8.1K | 16.6% | 3 | 5.4K | 11% | 5 | | Mar 2026 | 9.9K | 13.7% | 4 | 8.1K | 11.2% | 5 | | Apr 2026 | 12.1K | 13.8% | 3 | 9.9K | 11.3% | 4 | | May 2026 | 14.8K | 15.4% | 3 | 9.9K | 10.3% | 4 | | Jun 2026 | 9.9K | 11.7% | 3 | 8.1K | 9.6% | 5 | | Jul 2026 | 9.9K | 11.5% | 4 | 6.6K | 7.6% | 5 | | Aug 2026 | 9.9K | 15% | 3 | 5.4K | 8.2% | 5 | | Sep 2026 | 8.1K | 14.4% | 4 | 4.4K | 7.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Loving Tan’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loving Tan**: Measured on the search term “loving tan”. - **Tan-Luxe**: Measured on the search term “tan luxe”. - [Loving Tan profile](/demand/uk/brands/loving-tan) - [Tan-Luxe profile](/demand/uk/brands/tan-luxe) - [All self-tan brands in the United Kingdom](/demand/uk/categories/uk-self-tan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loving Tan or Tan-Luxe more popular in search? In September 2026, Loving Tan had more branded searches than Tan-Luxe among self-tan brands in the United Kingdom. Loving Tan had about 8,100 branded searches, while Tan-Luxe had 4,400. Loving Tan made up 14.4% of all self-tan brand searches we track, and Tan-Luxe accounted for 7.8%. ## Cite this page Brandwave. "Loving Tan vs Tan-Luxe: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/loving-tan-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/loving-tan-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.