--- title: "Loving Tan vs St.Tropez: Which is searched more in the United Kingdom?" description: "Is Loving Tan or St.Tropez more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/loving-tan-vs-st-tropez" publisher: "Brandwave" --- # Loving Tan vs St.Tropez: Which is searched more in the United Kingdom? Is Loving Tan or St.Tropez more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loving Tan and St.Tropez - **Competitive set**: Self-tan brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Loving Tan Share of Search**: 14.4% - **St.Tropez Share of Search**: 32.1% ## Is Loving Tan or St.Tropez more popular in search? - In September 2026, St.Tropez had more branded searches than Loving Tan among self-tan brands in the United Kingdom. St.Tropez had about 18,100 branded searches, while Loving Tan had 8,100. St.Tropez made up 32.1% of all self-tan brand searches we track, and Loving Tan accounted for 14.4%. - St.Tropez was ahead of Loving Tan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom moved from 12.6% to 14.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom moved from 28.3% to 32.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loving Tan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | St.Tropez | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Sands | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Isle of Paradise | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Bellamianta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loving Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in the UK?": 1. Bondi Sands, 2. St.Tropez - Asked ChatGPT "Which self tan looks the most natural?": 1. St.Tropez, 2. Tan-Luxe - Asked ChatGPT "What's the best gradual tan for pale skin?": 1. Isle of Paradise, 2. Tan-Luxe - Searched Google, AI Overview "self tan": 1. Bondi Sands - Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Bondi Sands Not named in any answer: Bellamianta, Loving Tan and Tanologist. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom self-tan brands in September 2026? - In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches. - In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%. - In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%. ## Month by month | Month | Loving Tan estimated searches | Loving Tan Share of Search | Loving Tan rank | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 12.6% | 4 | 14.8K | 28.3% | 1 | | Nov 2025 | 8.1K | 13.7% | 4 | 12.1K | 20.5% | 3 | | Dec 2025 | 8.1K | 13.9% | 4 | 14.8K | 25.4% | 2 | | Jan 2026 | 8.1K | 14.4% | 3 | 22.2K | 39.4% | 1 | | Feb 2026 | 8.1K | 16.6% | 3 | 14.8K | 30.3% | 1 | | Mar 2026 | 9.9K | 13.7% | 4 | 22.2K | 30.7% | 1 | | Apr 2026 | 12.1K | 13.8% | 3 | 27.1K | 30.9% | 1 | | May 2026 | 14.8K | 15.4% | 3 | 27.1K | 28.2% | 2 | | Jun 2026 | 9.9K | 11.7% | 3 | 33.1K | 39.1% | 1 | | Jul 2026 | 9.9K | 11.5% | 4 | 33.1K | 38.4% | 1 | | Aug 2026 | 9.9K | 15% | 3 | 27.1K | 41.1% | 1 | | Sep 2026 | 8.1K | 14.4% | 4 | 18.1K | 32.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Loving Tan’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loving Tan**: Measured on the search term “loving tan”. - **St.Tropez**: Measured on the search term “st tropez”. - [Loving Tan profile](/demand/uk/brands/loving-tan) - [St.Tropez profile](/demand/uk/brands/st-tropez) - [All self-tan brands in the United Kingdom](/demand/uk/categories/uk-self-tan-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loving Tan or St.Tropez more popular in search? In September 2026, St.Tropez had more branded searches than Loving Tan among self-tan brands in the United Kingdom. St.Tropez had about 18,100 branded searches, while Loving Tan had 8,100. St.Tropez made up 32.1% of all self-tan brand searches we track, and Loving Tan accounted for 14.4%. ## Cite this page Brandwave. "Loving Tan vs St.Tropez: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/loving-tan-vs-st-tropez This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/loving-tan-vs-st-tropez. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.