--- title: "loveholidays vs On the Beach: Which is searched more in the United Kingdom?" description: "Is loveholidays or On the Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/loveholidays-vs-on-the-beach" publisher: "Brandwave" --- # loveholidays vs On the Beach: Which is searched more in the United Kingdom? Is loveholidays or On the Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: loveholidays and On the Beach - **Competitive set**: Package holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **loveholidays Share of Search**: 2.9% - **On the Beach Share of Search**: 14.5% ## Is loveholidays or On the Beach more popular in search? - In September 2026, On the Beach had more branded searches than loveholidays among package holiday companies in the United Kingdom. On the Beach had about 673,000 branded searches, while loveholidays had 135,000. On the Beach made up 14.5% of all package holiday company searches we track, and loveholidays accounted for 2.9%. - On the Beach was ahead of loveholidays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, loveholidays’ share of searches among package holiday companies in the United Kingdom moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, On the Beach’s share of searches among package holiday companies in the United Kingdom moved from 11.9% to 14.5%, and its estimated monthly branded searches moved from 550K to 673K. ## Top package holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, On the Beach was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. loveholidays was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. On the Beach was listed before loveholidays in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2holidays | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TUI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | easyJet holidays | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Trailfinders | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | On the Beach | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kuoni | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | loveholidays | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | British Airways Holidays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about package holiday companies - Asked ChatGPT "Which package holiday company should I book with in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Kuoni, 5. Trailfinders - Asked ChatGPT "What are the best package holiday companies in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Trailfinders, 5. Kuoni - Asked ChatGPT "What's the best company in the UK for an all-inclusive family holiday?": 1. Jet2holidays, 2. TUI, 3. Trailfinders - Searched Google, AI Overview "package holidays": 1. TUI, 2. Jet2holidays, 3. easyJet holidays, 4. On the Beach - Searched Google, AI Overview "all inclusive holidays": 1. Jet2holidays, 2. TUI, 3. On the Beach, 4. easyJet holidays, 5. loveholidays Not named in any answer: British Airways Holidays. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom package holiday companies in September 2026? - In September 2026, On the Beach gained share of searches among package holiday companies in the United Kingdom, from 13.8% to 14.5%. - Estimated monthly branded searches for loveholidays in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | loveholidays estimated searches | loveholidays Share of Search | loveholidays rank | On the Beach estimated searches | On the Beach Share of Search | On the Beach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 3.6% | 5 | 550K | 11.9% | 4 | | Nov 2025 | 135K | 3.8% | 6 | 450K | 12.6% | 4 | | Dec 2025 | 135K | 3.9% | 6 | 550K | 15.8% | 4 | | Jan 2026 | 246K | 3.2% | 6 | 1.2M | 16% | 4 | | Feb 2026 | 165K | 3.1% | 6 | 1M | 19.1% | 3 | | Mar 2026 | 165K | 3.3% | 6 | 823K | 16.2% | 4 | | Apr 2026 | 165K | 3% | 6 | 1M | 18% | 3 | | May 2026 | 201K | 3.6% | 6 | 1M | 17.8% | 3 | | Jun 2026 | 201K | 3.4% | 6 | 1M | 16.8% | 3 | | Jul 2026 | 201K | 3.3% | 5 | 1M | 16.3% | 4 | | Aug 2026 | 165K | 2.8% | 6 | 823K | 13.8% | 4 | | Sep 2026 | 135K | 2.9% | 6 | 673K | 14.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using loveholidays’ and On the Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **loveholidays**: Measured on the search term “loveholidays”. - **On the Beach**: Measured on the search term “on the beach”. - [loveholidays profile](/demand/uk/brands/loveholidays) - [On the Beach profile](/demand/uk/brands/on-the-beach) - [All package holiday companies in the United Kingdom](/demand/uk/categories/uk-package-holiday-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is loveholidays or On the Beach more popular in search? In September 2026, On the Beach had more branded searches than loveholidays among package holiday companies in the United Kingdom. On the Beach had about 673,000 branded searches, while loveholidays had 135,000. On the Beach made up 14.5% of all package holiday company searches we track, and loveholidays accounted for 2.9%. ## Cite this page Brandwave. "loveholidays vs On the Beach: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/loveholidays-vs-on-the-beach This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/loveholidays-vs-on-the-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.