---
title: "Lotus vs Maserati: Which is searched more in the United Kingdom?"
description: "Is Lotus or Maserati more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/lotus-vs-maserati"
publisher: "Brandwave"
---

# Lotus vs Maserati: Which is searched more in the United Kingdom?

Is Lotus or Maserati more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lotus and Maserati
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Lotus Share of Search**: 0.56%
- **Maserati Share of Search**: 0.61%

## Is Lotus or Maserati more popular in search?

- In September 2026, Lotus and Maserati were level in searches among car brands in the United Kingdom, with an estimated 76.7K versus 83.6K branded searches, at 0.56% and 0.61% of the total.
- The lead changed hands 5 times in the 12 months ending September 2026: Maserati took it in November 2025, Lotus took it in May 2026, Maserati took it in June 2026, Lotus took it in August 2026, Maserati took it in September 2026.
- Across the 12 months ending September 2026, Lotus’ share of searches among car brands in the United Kingdom moved from 0.61% to 0.56%, and its estimated monthly branded searches moved from 85.5K to 76.7K.
- Across the 12 months ending September 2026, Maserati’s share of searches among car brands in the United Kingdom moved from 0.58% to 0.61%, and its estimated monthly branded searches moved from 81.4K to 83.6K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lotus and Maserati were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Maserati rose from 47th to 45th among car brands in the United Kingdom.
- In September 2026, Lotus fell from 46th to 47th among car brands in the United Kingdom.

## Month by month

| Month | Lotus estimated searches | Lotus Share of Search | Lotus rank | Maserati estimated searches | Maserati Share of Search | Maserati rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 85.5K | 0.61% | 44 | 81.4K | 0.58% | 45 |
| Nov 2025 | 61.8K | 0.49% | 45 | 80.9K | 0.64% | 44 |
| Dec 2025 | 70.4K | 0.61% | 45 | 72.1K | 0.62% | 44 |
| Jan 2026 | 71.1K | 0.46% | 47 | 71.3K | 0.46% | 46 |
| Feb 2026 | 63.6K | 0.46% | 46 | 69.8K | 0.51% | 45 |
| Mar 2026 | 77.9K | 0.51% | 46 | 82.9K | 0.54% | 44 |
| Apr 2026 | 79.4K | 0.55% | 47 | 96.1K | 0.66% | 45 |
| May 2026 | 94.3K | 0.65% | 45 | 85.3K | 0.59% | 46 |
| Jun 2026 | 82.8K | 0.6% | 45 | 84.6K | 0.61% | 44 |
| Jul 2026 | 74.5K | 0.55% | 47 | 90.4K | 0.67% | 43 |
| Aug 2026 | 84.9K | 0.59% | 46 | 83.6K | 0.59% | 47 |
| Sep 2026 | 76.7K | 0.56% | 47 | 83.6K | 0.61% | 45 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lotus’ and Maserati’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lotus**: Measured on the search terms “lotus cars”, “lotus eletre”, “lotus elise”, “lotus emira” and “lotus evija”, summed into one figure.
- **Maserati**: Measured on the search terms “maserati”, “maserati cars”, “maserati ghibli”, “maserati granturismo”, “maserati grecale” and “maserati levante”, summed into one figure.

- [Lotus profile](/demand/uk/brands/lotus)
- [Maserati profile](/demand/uk/brands/maserati)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lotus or Maserati more popular in search?

In September 2026, Lotus and Maserati were level in searches among car brands in the United Kingdom, with an estimated 76.7K versus 83.6K branded searches, at 0.56% and 0.61% of the total.

## Cite this page

Brandwave. "Lotus vs Maserati: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lotus-vs-maserati

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lotus-vs-maserati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.