--- title: "Lookers vs Marshall Motor Group: Which is searched more in the United Kingdom?" description: "Is Lookers or Marshall Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car dealer groups set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lookers-vs-marshall-motor-group" publisher: "Brandwave" --- # Lookers vs Marshall Motor Group: Which is searched more in the United Kingdom? Is Lookers or Marshall Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car dealer groups set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lookers and Marshall Motor Group - **Competitive set**: Car dealer groups - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lookers Share of Search**: 2.3% - **Marshall Motor Group Share of Search**: 0.46% ## Is Lookers or Marshall Motor Group more popular in search? - In September 2026, Lookers had more branded searches than Marshall Motor Group among car dealer groups in the United Kingdom. Lookers had about 22,200 branded searches, while Marshall Motor Group had 4,400. Lookers made up 2.3% of all car dealer group searches we track, and Marshall Motor Group accounted for 0.46%. - Lookers was ahead of Marshall Motor Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lookers’ share of searches among car dealer groups in the United Kingdom moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Marshall Motor Group’s share of searches among car dealer groups in the United Kingdom moved from 0.57% to 0.46%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top car dealer groups in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Lookers nor Marshall Motor Group showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Motorpoint | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Arnold Clark | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sytner | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Evans Halshaw | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stoneacre | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lookers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marshall Motor Group | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car dealer groups - Asked ChatGPT "What's the best car dealer group in the UK?": 1. Arnold Clark - Asked ChatGPT "Which UK car dealers are most trusted for used cars?": 1. Motorpoint, 2. Arnold Clark - Asked ChatGPT "Where should I buy a used car in the UK?": 1. Motorpoint, 2. Sytner - Searched Google, AI Overview "used car dealers": named none of the brands we track Not named in any answer: Evans Halshaw, Stoneacre, Lookers and Marshall Motor Group. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom car dealer groups in September 2026? - Estimated monthly branded searches for Marshall Motor Group in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Lookers in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Lookers estimated searches | Lookers Share of Search | Lookers rank | Marshall Motor Group estimated searches | Marshall Motor Group Share of Search | Marshall Motor Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 2.8% | 5 | 5.4K | 0.57% | 7 | | Nov 2025 | 22.2K | 2.8% | 6 | 4.4K | 0.56% | 7 | | Dec 2025 | 22.2K | 3% | 5 | 5.4K | 0.72% | 7 | | Jan 2026 | 33.1K | 2.8% | 5 | 5.4K | 0.46% | 7 | | Feb 2026 | 27.1K | 2.8% | 6 | 5.4K | 0.56% | 7 | | Mar 2026 | 27.1K | 2.4% | 6 | 5.4K | 0.48% | 7 | | Apr 2026 | 27.1K | 2.8% | 6 | 5.4K | 0.56% | 7 | | May 2026 | 22.2K | 2.3% | 6 | 4.4K | 0.46% | 7 | | Jun 2026 | 22.2K | 2.4% | 6 | 5.4K | 0.59% | 7 | | Jul 2026 | 22.2K | 2.3% | 6 | 4.4K | 0.46% | 7 | | Aug 2026 | 22.2K | 2.3% | 6 | 4.4K | 0.46% | 7 | | Sep 2026 | 22.2K | 2.3% | 6 | 4.4K | 0.46% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lookers’ and Marshall Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lookers**: Measured on the search term “lookers”. - **Marshall Motor Group**: Measured on the search term “marshall motor group”. - [Lookers profile](/demand/uk/brands/lookers) - [Marshall Motor Group profile](/demand/uk/brands/marshall-motor-group) - [All car dealer groups in the United Kingdom](/demand/uk/categories/uk-car-dealer-groups): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lookers or Marshall Motor Group more popular in search? In September 2026, Lookers had more branded searches than Marshall Motor Group among car dealer groups in the United Kingdom. Lookers had about 22,200 branded searches, while Marshall Motor Group had 4,400. Lookers made up 2.3% of all car dealer group searches we track, and Marshall Motor Group accounted for 0.46%. ## Cite this page Brandwave. "Lookers vs Marshall Motor Group: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lookers-vs-marshall-motor-group This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lookers-vs-marshall-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.