--- title: "Liz Earle vs The Ordinary: Which is searched more in the United Kingdom?" description: "Is Liz Earle or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/liz-earle-vs-the-ordinary-skincare" publisher: "Brandwave" --- # Liz Earle vs The Ordinary: Which is searched more in the United Kingdom? Is Liz Earle or The Ordinary more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liz Earle and The Ordinary - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Liz Earle Share of Search**: 7.2% - **The Ordinary Share of Search**: 13.2% ## Is Liz Earle or The Ordinary more popular in search? - In September 2026, The Ordinary had more branded searches than Liz Earle among skincare brands in the United Kingdom. The Ordinary had about 90,500 branded searches, while Liz Earle had 49,500. The Ordinary made up 13.2% of all skincare brand searches we track, and Liz Earle accounted for 7.2%. - The Ordinary was ahead of Liz Earle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liz Earle’s share of searches among skincare brands in the United Kingdom moved from 5.8% to 7.2%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands in the United Kingdom moved from 10.7% to 13.2%, and its estimated monthly branded searches held steady at 90.5K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Liz Earle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches. - The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026. - Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026. ## Month by month | Month | Liz Earle estimated searches | Liz Earle Share of Search | Liz Earle rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 5.8% | 10 | 90.5K | 10.7% | 1 | | Nov 2025 | 74K | 5.3% | 11 | 165K | 11.8% | 1 | | Dec 2025 | 74K | 6.2% | 10 | 135K | 11.3% | 2 | | Jan 2026 | 49.5K | 5.5% | 10 | 110K | 12.3% | 1 | | Feb 2026 | 40.5K | 5.3% | 11 | 90.5K | 11.7% | 3 | | Mar 2026 | 49.5K | 5.9% | 10 | 90.5K | 10.7% | 3 | | Apr 2026 | 60.5K | 6.7% | 7 | 135K | 15% | 2 | | May 2026 | 60.5K | 7.1% | 7 | 90.5K | 10.7% | 3 | | Jun 2026 | 40.5K | 5.7% | 9 | 74K | 10.4% | 4 | | Jul 2026 | 40.5K | 5.9% | 9 | 74K | 10.7% | 4 | | Aug 2026 | 49.5K | 7% | 7 | 90.5K | 12.9% | 2 | | Sep 2026 | 49.5K | 7.2% | 8 | 90.5K | 13.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Liz Earle’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liz Earle**: Measured on the search term “liz earle”. - **The Ordinary**: Measured on the search term “the ordinary”. - [Liz Earle profile](/demand/uk/brands/liz-earle) - [The Ordinary profile](/demand/uk/brands/the-ordinary-skincare) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liz Earle or The Ordinary more popular in search? In September 2026, The Ordinary had more branded searches than Liz Earle among skincare brands in the United Kingdom. The Ordinary had about 90,500 branded searches, while Liz Earle had 49,500. The Ordinary made up 13.2% of all skincare brand searches we track, and Liz Earle accounted for 7.2%. ## Cite this page Brandwave. "Liz Earle vs The Ordinary: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/liz-earle-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/liz-earle-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.