--- title: "LinkedIn vs Totaljobs: Which is searched more in the United Kingdom?" description: "Is LinkedIn or Totaljobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/linkedin-vs-totaljobs" publisher: "Brandwave" --- # LinkedIn vs Totaljobs: Which is searched more in the United Kingdom? Is LinkedIn or Totaljobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn and Totaljobs - **Competitive set**: Job boards - **Market**: United Kingdom - **Month measured**: Sep 2026 - **LinkedIn Share of Search**: 0.87% - **Totaljobs Share of Search**: 3.5% ## Is LinkedIn or Totaljobs more popular in search? - In September 2026, Totaljobs had more branded searches than LinkedIn among job boards in the United Kingdom. Totaljobs had about 165,000 branded searches, while LinkedIn had 40,500. Totaljobs made up 3.5% of all job board searches we track, and LinkedIn accounted for 0.87%. - Totaljobs was ahead of LinkedIn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn’s share of searches among job boards in the United Kingdom moved from 0.58% to 0.87%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Totaljobs’ share of searches among job boards in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 246K to 165K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Totaljobs appeared in all four answers. LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LinkedIn was listed before Totaljobs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Indeed | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Reed | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | LinkedIn | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | CV-Library | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Totaljobs | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Adzuna | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Glassdoor | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Jobsite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about job boards - Asked ChatGPT "What's the best job site in the UK?": 1. Indeed, 2. LinkedIn, 3. Reed, 4. CV-Library, 5. Totaljobs - Asked ChatGPT "Which job websites are best for finding work in the UK?": 1. Indeed, 2. Reed, 3. CV-Library, 4. LinkedIn, 5. Totaljobs, 6. Glassdoor - Asked ChatGPT "Where should I look for jobs online in the UK?": 1. Indeed, 2. Reed, 3. LinkedIn, 4. Totaljobs, 5. CV-Library - Searched Google, AI Overview "job sites": 1. Indeed, 2. Reed, 3. Totaljobs, 4. CV-Library, 5. Adzuna Not named in any answer: Jobsite. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom job boards in September 2026? - Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Totaljobs in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026. ## Month by month | Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | Totaljobs estimated searches | Totaljobs Share of Search | Totaljobs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.58% | 6 | 246K | 4.3% | 3 | | Nov 2025 | 33.1K | 0.7% | 6 | 201K | 4.2% | 3 | | Dec 2025 | 27.1K | 0.71% | 6 | 165K | 4.3% | 3 | | Jan 2026 | 49.5K | 0.86% | 5 | 246K | 4.2% | 3 | | Feb 2026 | 40.5K | 0.71% | 5 | 201K | 3.5% | 3 | | Mar 2026 | 49.5K | 0.86% | 5 | 201K | 3.5% | 3 | | Apr 2026 | 40.5K | 0.86% | 5 | 201K | 4.2% | 3 | | May 2026 | 40.5K | 0.87% | 5 | 165K | 3.5% | 3 | | Jun 2026 | 49.5K | 1.1% | 5 | 165K | 3.5% | 3 | | Jul 2026 | 40.5K | 0.86% | 5 | 165K | 3.5% | 3 | | Aug 2026 | 33.1K | 0.71% | 5 | 165K | 3.5% | 3 | | Sep 2026 | 40.5K | 0.87% | 5 | 165K | 3.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn’s and Totaljobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn**: Measured on the search term “linkedin jobs”. - **Totaljobs**: Measured on the search term “totaljobs”. - [LinkedIn profile](/demand/uk/brands/linkedin) - [Totaljobs profile](/demand/uk/brands/totaljobs) - [All job boards in the United Kingdom](/demand/uk/categories/uk-job-boards): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn or Totaljobs more popular in search? In September 2026, Totaljobs had more branded searches than LinkedIn among job boards in the United Kingdom. Totaljobs had about 165,000 branded searches, while LinkedIn had 40,500. Totaljobs made up 3.5% of all job board searches we track, and LinkedIn accounted for 0.87%. ## Cite this page Brandwave. "LinkedIn vs Totaljobs: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/linkedin-vs-totaljobs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/linkedin-vs-totaljobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.