--- title: "Lily's Kitchen vs Untamed: Which is searched more in the United Kingdom?" description: "Is Lily's Kitchen or Untamed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-untamed" publisher: "Brandwave" --- # Lily's Kitchen vs Untamed: Which is searched more in the United Kingdom? Is Lily's Kitchen or Untamed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lily's Kitchen and Untamed - **Competitive set**: Cat food subscription brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lily's Kitchen Share of Search**: 4.2% - **Untamed Share of Search**: 47.5% ## Is Lily's Kitchen or Untamed more popular in search? - In September 2026, Untamed had more branded searches than Lily's Kitchen among cat food subscription brands in the United Kingdom. Untamed had about 50,200 branded searches, while Lily's Kitchen had 4,400. Untamed made up 47.5% of all cat food subscription brand searches we track, and Lily's Kitchen accounted for 4.2%. - Untamed was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among cat food subscription brands in the United Kingdom moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending September 2026, Untamed’s share of searches among cat food subscription brands in the United Kingdom moved from 40.9% to 47.5%, and its estimated monthly branded searches moved from 41.3K to 50.2K. ## Top cat food subscription brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Untamed was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lily's Kitchen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Untamed was listed before Lily's Kitchen in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KatKin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Untamed | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Blink! | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Lily's Kitchen | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Republic of Cats | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fuzzball | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cat food subscription brands - Asked ChatGPT "Which cat food subscription brand should I buy in the UK?": 1. KatKin, 2. Untamed, 3. Republic of Cats - Asked ChatGPT "What are the best cat food subscription brands in the UK?": 1. KatKin, 2. Untamed, 3. Republic of Cats - Asked ChatGPT "What's the best cat food subscription brand in the UK for a fussy cat?": 1. Untamed, 2. KatKin, 3. Lily's Kitchen - Searched Google, AI Overview "cat food subscription uk": 1. Blink!, 2. KatKin, 3. Lily's Kitchen, 4. Fuzzball - Searched Google, AI Overview "fresh cat food delivery": 1. KatKin, 2. Untamed Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom cat food subscription brands in September 2026? - In September 2026, Untamed gained share of searches among cat food subscription brands in the United Kingdom, from 46.6% to 47.5%. - Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Month by month | Month | Lily's Kitchen estimated searches | Lily's Kitchen Share of Search | Lily's Kitchen rank | Untamed estimated searches | Untamed Share of Search | Untamed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3.6% | 5 | 41.3K | 40.9% | 1 | | Nov 2025 | 3.6K | 3.5% | 5 | 41.3K | 40.5% | 2 | | Dec 2025 | 3.6K | 3.4% | 5 | 50.1K | 48% | 1 | | Jan 2026 | 4.4K | 3.6% | 5 | 50.2K | 41% | 2 | | Feb 2026 | 3.6K | 3.3% | 5 | 50K | 46.5% | 1 | | Mar 2026 | 3.6K | 3.3% | 5 | 50K | 46.3% | 1 | | Apr 2026 | 3.6K | 3.3% | 5 | 50K | 45.4% | 1 | | May 2026 | 3.6K | 3.7% | 5 | 41K | 41.7% | 1 | | Jun 2026 | 3.6K | 3.9% | 5 | 41K | 44.4% | 1 | | Jul 2026 | 3.6K | 3.7% | 5 | 41K | 42.4% | 1 | | Aug 2026 | 4.4K | 4.1% | 5 | 50.2K | 46.6% | 1 | | Sep 2026 | 4.4K | 4.2% | 5 | 50.2K | 47.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lily's Kitchen’s and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lily's Kitchen**: Measured on the search term “lily's kitchen cat food”. - **Untamed**: Measured on the search terms “untamed cat food”, “untamed cats”, “untamed food” and “untamed pet food”, summed into one figure. - [Lily's Kitchen profile](/demand/uk/brands/lilys-kitchen) - [Untamed profile](/demand/uk/brands/untamed) - [All cat food subscription brands in the United Kingdom](/demand/uk/categories/uk-cat-food-subscription-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lily's Kitchen or Untamed more popular in search? In September 2026, Untamed had more branded searches than Lily's Kitchen among cat food subscription brands in the United Kingdom. Untamed had about 50,200 branded searches, while Lily's Kitchen had 4,400. Untamed made up 47.5% of all cat food subscription brand searches we track, and Lily's Kitchen accounted for 4.2%. ## Cite this page Brandwave. "Lily's Kitchen vs Untamed: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-untamed This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-untamed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.