--- title: "Lily's Kitchen vs Pure Pet Food: Which is searched more in the United Kingdom?" description: "Is Lily's Kitchen or Pure Pet Food more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-pure-pet-food" publisher: "Brandwave" --- # Lily's Kitchen vs Pure Pet Food: Which is searched more in the United Kingdom? Is Lily's Kitchen or Pure Pet Food more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food subscriptions set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lily's Kitchen and Pure Pet Food - **Competitive set**: Dog food subscriptions - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lily's Kitchen Share of Search**: 5.9% - **Pure Pet Food Share of Search**: 31.1% ## Is Lily's Kitchen or Pure Pet Food more popular in search? - In September 2026, Pure Pet Food had more branded searches than Lily's Kitchen among dog food subscriptions in the United Kingdom. Pure Pet Food had about 78,600 branded searches, while Lily's Kitchen had 14,800. Pure Pet Food made up 31.1% of all dog food subscription searches we track, and Lily's Kitchen accounted for 5.9%. - Pure Pet Food was ahead of Lily's Kitchen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom moved from 4.4% to 5.9%, and its estimated monthly branded searches moved from 9.9K to 14.8K. - Across the 12 months ending September 2026, Pure Pet Food’s share of searches among dog food subscriptions in the United Kingdom moved from 22.5% to 31.1%, and its estimated monthly branded searches moved from 51.2K to 78.6K. ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pure Pet Food was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pure Pet Food was listed before Lily's Kitchen in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%. ## Month by month | Month | Lily's Kitchen estimated searches | Lily's Kitchen Share of Search | Lily's Kitchen rank | Pure Pet Food estimated searches | Pure Pet Food Share of Search | Pure Pet Food rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 4.4% | 6 | 51.2K | 22.5% | 3 | | Nov 2025 | 9.9K | 4% | 6 | 58.6K | 23.9% | 3 | | Dec 2025 | 8.1K | 4% | 6 | 58.6K | 29% | 2 | | Jan 2026 | 9.9K | 3.5% | 6 | 71.7K | 25.5% | 2 | | Feb 2026 | 12.1K | 5.3% | 6 | 58.6K | 25.8% | 2 | | Mar 2026 | 12.1K | 4.9% | 6 | 67.6K | 27.4% | 2 | | Apr 2026 | 12.1K | 5.1% | 6 | 67.6K | 28.5% | 2 | | May 2026 | 12.1K | 5.1% | 6 | 67.6K | 28.5% | 2 | | Jun 2026 | 12.1K | 4.8% | 6 | 67.6K | 26.5% | 2 | | Jul 2026 | 12.1K | 4.8% | 6 | 67.6K | 26.5% | 2 | | Aug 2026 | 14.8K | 5.2% | 6 | 82.7K | 29.3% | 2 | | Sep 2026 | 14.8K | 5.9% | 6 | 78.6K | 31.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lily's Kitchen’s and Pure Pet Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lily's Kitchen**: Measured on the search term “lilys kitchen dog food”. - **Pure Pet Food**: Measured on the search terms “pure dog food” and “pure pet food”, summed into one figure. - [Lily's Kitchen profile](/demand/uk/brands/lilys-kitchen) - [Pure Pet Food profile](/demand/uk/brands/pure-pet-food) - [All dog food subscriptions in the United Kingdom](/demand/uk/categories/uk-dog-food-subscriptions): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lily's Kitchen or Pure Pet Food more popular in search? In September 2026, Pure Pet Food had more branded searches than Lily's Kitchen among dog food subscriptions in the United Kingdom. Pure Pet Food had about 78,600 branded searches, while Lily's Kitchen had 14,800. Pure Pet Food made up 31.1% of all dog food subscription searches we track, and Lily's Kitchen accounted for 5.9%. ## Cite this page Brandwave. "Lily's Kitchen vs Pure Pet Food: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-pure-pet-food This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lilys-kitchen-vs-pure-pet-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.