--- title: "Lidl vs Waitrose: Which is searched more in the United Kingdom?" description: "Is Lidl or Waitrose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lidl-vs-waitrose-and-partners" publisher: "Brandwave" --- # Lidl vs Waitrose: Which is searched more in the United Kingdom? Is Lidl or Waitrose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lidl and Waitrose - **Competitive set**: Supermarkets - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lidl Share of Search**: 13.9% - **Waitrose Share of Search**: 2.8% ## Is Lidl or Waitrose more popular in search? - In September 2026, Lidl had more branded searches than Waitrose among supermarkets in the United Kingdom. Lidl had about 5 million branded searches, while Waitrose had 1 million. Lidl made up 13.9% of all supermarket searches we track, and Waitrose accounted for 2.8%. - Lidl was ahead of Waitrose in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lidl’s share of searches among supermarkets in the United Kingdom moved from 13% to 13.9%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Waitrose’s share of searches among supermarkets in the United Kingdom moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 1.5M to 1M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions, Waitrose appeared in all three answers. Lidl was mentioned in two out of three: in two of the three ChatGPT answers. Waitrose was listed before Lidl in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sainsbury's | 1st | 3 of 3 | 3 of 3 | | Tesco | 2nd | 2 of 3 | 2 of 3 | | Asda | 3rd | 3 of 3 | 3 of 3 | | Waitrose | 4th | 3 of 3 | 3 of 3 | | Lidl | 5th | 2 of 3 | 2 of 3 | | Ocado | 6th | 2 of 3 | 2 of 3 | | Aldi | 7th | 1 of 3 | 1 of 3 | | M&S | 8th | 1 of 3 | 1 of 3 | | Morrisons | 9th | 1 of 3 | 1 of 3 | | Co-op | Not ranked | 0 of 3 | 0 of 3 | | Iceland | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about supermarkets - Asked ChatGPT "Which UK supermarket is the cheapest for a weekly shop?": 1. Aldi, 2. Lidl, 3. Asda, 4. Tesco, 5. Sainsbury's, 6. Morrisons, 7. Ocado, 8. Waitrose - Asked ChatGPT "What's the best supermarket for quality food in the UK?": 1. Waitrose, 2. M&S, 3. Sainsbury's, 4. Lidl, 5. Asda - Asked ChatGPT "Which supermarket has the best online delivery service?": 1. Tesco, 2. Ocado, 3. Sainsbury's, 4. Asda, 5. Waitrose Not named in any answer: Co-op and Iceland. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom supermarkets in September 2026? - In September 2026, Lidl lost share of searches among supermarkets in the United Kingdom, from 15.9% to 13.9%. - In September 2026, Waitrose fell from 7th to 8th among supermarkets in the United Kingdom. ## Month by month | Month | Lidl estimated searches | Lidl Share of Search | Lidl rank | Waitrose estimated searches | Waitrose Share of Search | Waitrose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 13% | 5 | 1.5M | 3.9% | 7 | | Nov 2025 | 5M | 12.6% | 6 | 1.5M | 3.8% | 7 | | Dec 2025 | 5M | 11% | 6 | 2.2M | 4.9% | 7 | | Jan 2026 | 5M | 13.1% | 5 | 1.2M | 3.2% | 7 | | Feb 2026 | 4.1M | 12.5% | 6 | 1.2M | 3.7% | 7 | | Mar 2026 | 5M | 13.4% | 4 | 1.2M | 3.3% | 7 | | Apr 2026 | 5M | 13.8% | 3 | 1.2M | 3.4% | 7 | | May 2026 | 6.1M | 15.9% | 3 | 1.2M | 3.2% | 7 | | Jun 2026 | 5M | 14.6% | 3 | 1M | 2.9% | 8 | | Jul 2026 | 5M | 13.9% | 3 | 1M | 2.8% | 8 | | Aug 2026 | 6.1M | 15.9% | 3 | 1.2M | 3.2% | 7 | | Sep 2026 | 5M | 13.9% | 3 | 1M | 2.8% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Lidl’s and Waitrose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lidl**: Measured on the search term “lidl”. - **Waitrose**: Measured on the search term “waitrose”. - [Lidl profile](/demand/uk/brands/lidl) - [Waitrose profile](/demand/uk/brands/waitrose-and-partners) - [All supermarkets in the United Kingdom](/demand/uk/categories/uk-supermarkets): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lidl or Waitrose more popular in search? In September 2026, Lidl had more branded searches than Waitrose among supermarkets in the United Kingdom. Lidl had about 5 million branded searches, while Waitrose had 1 million. Lidl made up 13.9% of all supermarket searches we track, and Waitrose accounted for 2.8%. ## Cite this page Brandwave. "Lidl vs Waitrose: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lidl-vs-waitrose-and-partners This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lidl-vs-waitrose-and-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.