--- title: "Lexham Insurance vs MCE Insurance: Which is searched more in the United Kingdom?" description: "Is Lexham Insurance or MCE Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lexham-insurance-vs-mce-insurance" publisher: "Brandwave" --- # Lexham Insurance vs MCE Insurance: Which is searched more in the United Kingdom? Is Lexham Insurance or MCE Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lexham Insurance and MCE Insurance - **Competitive set**: Motorbike insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lexham Insurance Share of Search**: 21.8% - **MCE Insurance Share of Search**: 0.47% ## Is Lexham Insurance or MCE Insurance more popular in search? - In September 2026, Lexham Insurance had more branded searches than MCE Insurance among motorbike insurance providers in the United Kingdom. Lexham Insurance had about 18,100 branded searches, while MCE Insurance had 390. Lexham Insurance made up 21.8% of all motorbike insurance provider searches we track, and MCE Insurance accounted for 0.47%. - Lexham Insurance was ahead of MCE Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lexham Insurance’s share of searches among motorbike insurance providers in the United Kingdom moved from 25.8% to 21.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, MCE Insurance’s share of searches among motorbike insurance providers in the United Kingdom moved from 0.69% to 0.47%, and its estimated monthly branded searches moved from 590 to 390. ## Top motorbike insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Lexham Insurance nor MCE Insurance showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bennetts | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BeMoto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Carole Nash | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Devitt Insurance | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Bike Insurer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Lexham Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bikesure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principal Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MCE Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorbike insurance providers - Asked ChatGPT "Who is the best motorbike insurance provider in the UK?": 1. Bennetts, 2. BeMoto, 3. Devitt Insurance, 4. Carole Nash, 5. The Bike Insurer - Asked ChatGPT "Which company should I use to insure my motorbike?": 1. Bennetts, 2. Carole Nash, 3. BeMoto, 4. The Bike Insurer - Asked ChatGPT "What's the cheapest motorbike insurance for a new rider in the UK?": 1. The Bike Insurer - Searched Google, AI Overview "motorbike insurance": 1. Bennetts - Searched Google, AI Overview "motorcycle insurance": named none of the brands we track Not named in any answer: Lexham Insurance, Bikesure, Principal Insurance, Hastings Direct, MCE Insurance and Admiral. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike insurance providers in September 2026? - In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches. - Estimated monthly branded searches for MCE Insurance in the United Kingdom fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Lexham Insurance estimated searches | Lexham Insurance Share of Search | Lexham Insurance rank | MCE Insurance estimated searches | MCE Insurance Share of Search | MCE Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 25.8% | 2 | 590 | 0.69% | 10 | | Nov 2025 | 18.1K | 23.8% | 2 | 590 | 0.77% | 10 | | Dec 2025 | 14.8K | 23.3% | 2 | 590 | 0.93% | 10 | | Jan 2026 | 22.2K | 26.5% | 1 | 590 | 0.7% | 10 | | Feb 2026 | 18.1K | 22.5% | 2 | 590 | 0.73% | 10 | | Mar 2026 | 22.2K | 20% | 3 | 590 | 0.53% | 10 | | Apr 2026 | 22.2K | 20.9% | 3 | 480 | 0.45% | 11 | | May 2026 | 22.2K | 21.4% | 3 | 590 | 0.57% | 10 | | Jun 2026 | 22.2K | 23.2% | 2 | 480 | 0.5% | 10 | | Jul 2026 | 22.2K | 24% | 2 | 480 | 0.52% | 11 | | Aug 2026 | 18.1K | 20.5% | 3 | 480 | 0.54% | 10 | | Sep 2026 | 18.1K | 21.8% | 2 | 390 | 0.47% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Lexham Insurance’s and MCE Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lexham Insurance**: Measured on the search term “lexham insurance”. - **MCE Insurance**: Measured on the search term “mce insurance”. - [Lexham Insurance profile](/demand/uk/brands/lexham-insurance) - [MCE Insurance profile](/demand/uk/brands/mce-insurance) - [All motorbike insurance providers in the United Kingdom](/demand/uk/categories/uk-motorbike-insurance-providers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lexham Insurance or MCE Insurance more popular in search? In September 2026, Lexham Insurance had more branded searches than MCE Insurance among motorbike insurance providers in the United Kingdom. Lexham Insurance had about 18,100 branded searches, while MCE Insurance had 390. Lexham Insurance made up 21.8% of all motorbike insurance provider searches we track, and MCE Insurance accounted for 0.47%. ## Cite this page Brandwave. "Lexham Insurance vs MCE Insurance: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lexham-insurance-vs-mce-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lexham-insurance-vs-mce-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.