--- title: "Levi's vs M&S: Which is searched more in the United Kingdom?" description: "Is Levi's or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/levis-vs-marks-and-spencer" publisher: "Brandwave" --- # Levi's vs M&S: Which is searched more in the United Kingdom? Is Levi's or M&S more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Levi's and M&S - **Competitive set**: Jeans brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Levi's Share of Search**: 28.3% - **M&S Share of Search**: 23.2% ## Is Levi's or M&S more popular in search? - In September 2026, Levi's had more branded searches than M&S among jeans brands in the United Kingdom. Levi's had about 27,100 branded searches, while M&S had 22,200. Levi's made up 28.3% of all jeans brand searches we track, and M&S accounted for 23.2%. - Levi's was ahead of M&S in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Levi's’ share of searches among jeans brands in the United Kingdom moved from 38.1% to 28.3%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, M&S’s share of searches among jeans brands in the United Kingdom moved from 20.8% to 23.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top jeans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Levi's appeared in all four answers. M&S was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Levi's was listed before M&S in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wrangler | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | M&S | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Diesel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | River Island | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | G-Star RAW | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about jeans brands - Asked ChatGPT "What are the best jeans brands in the UK?": 1. Levi's, 2. M&S, 3. Wrangler - Asked ChatGPT "Where can I buy jeans that fit well in the UK?": 1. Levi's, 2. M&S - Asked ChatGPT "Which jeans last the longest?": 1. Wrangler, 2. Levi's - Searched Google, AI Overview "jeans": 1. Levi's Not named in any answer: Diesel, River Island, Lee and G-Star RAW. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jeans brands in September 2026? - In September 2026, M&S overtook Diesel to rank 2nd among jeans brands in the United Kingdom, with 23.2% of the searches. - In September 2026, Levi's lost share of searches among jeans brands in the United Kingdom, from 30.7% to 28.3%. ## Month by month | Month | Levi's estimated searches | Levi's Share of Search | Levi's rank | M&S estimated searches | M&S Share of Search | M&S rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 38.1% | 1 | 27.1K | 20.8% | 2 | | Nov 2025 | 74K | 47.8% | 1 | 22.2K | 14.3% | 2 | | Dec 2025 | 74K | 47.3% | 1 | 22.2K | 14.2% | 2 | | Jan 2026 | 40.5K | 36.4% | 1 | 22.2K | 20% | 2 | | Feb 2026 | 33.1K | 34.2% | 1 | 22.2K | 23% | 2 | | Mar 2026 | 40.5K | 35.2% | 1 | 27.1K | 23.6% | 2 | | Apr 2026 | 40.5K | 39.1% | 1 | 22.2K | 21.4% | 2 | | May 2026 | 33.1K | 38% | 1 | 14.8K | 17% | 2 | | Jun 2026 | 27.1K | 41.8% | 1 | 9.9K | 15.3% | 2 | | Jul 2026 | 18.1K | 37.2% | 1 | 6.6K | 13.6% | 4 | | Aug 2026 | 22.2K | 30.7% | 1 | 12.1K | 16.7% | 3 | | Sep 2026 | 27.1K | 28.3% | 1 | 22.2K | 23.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Levi's’ and M&S’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Levi's**: Measured on the search term “levi's jeans”. - **M&S**: Measured on the search term “m&s jeans”. - [Levi's profile](/demand/uk/brands/levis) - [M&S profile](/demand/uk/brands/marks-and-spencer) - [All jeans brands in the United Kingdom](/demand/uk/categories/uk-jeans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Levi's or M&S more popular in search? In September 2026, Levi's had more branded searches than M&S among jeans brands in the United Kingdom. Levi's had about 27,100 branded searches, while M&S had 22,200. Levi's made up 28.3% of all jeans brand searches we track, and M&S accounted for 23.2%. ## Cite this page Brandwave. "Levi's vs M&S: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/levis-vs-marks-and-spencer This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/levis-vs-marks-and-spencer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.