--- title: "Leigh Day vs Slater and Gordon: Which is searched more in the United Kingdom?" description: "Is Leigh Day or Slater and Gordon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/leigh-day-vs-slater-and-gordon-uk" publisher: "Brandwave" --- # Leigh Day vs Slater and Gordon: Which is searched more in the United Kingdom? Is Leigh Day or Slater and Gordon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leigh Day and Slater and Gordon - **Competitive set**: Personal injury solicitors - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Leigh Day Share of Search**: 11.6% - **Slater and Gordon Share of Search**: 21.2% ## Is Leigh Day or Slater and Gordon more popular in search? - In September 2026, Slater and Gordon had more branded searches than Leigh Day among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Leigh Day had 6,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Leigh Day accounted for 11.6%. - Slater and Gordon was ahead of Leigh Day in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leigh Day’s share of searches among personal injury solicitors in the United Kingdom moved from 14.2% to 11.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury solicitors in the United Kingdom held steady at 21.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top personal injury solicitors in ChatGPT and Google AI Overviews In three ChatGPT questions, Leigh Day and Slater and Gordon were each mentioned in two out of three: in two of the three ChatGPT answers. Leigh Day and Slater and Gordon were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Irwin Mitchell | 1st | 2 of 3 | 2 of 3 | | Stewarts | 2nd | 2 of 3 | 2 of 3 | | Leigh Day | 3rd | 2 of 3 | 2 of 3 | | Slater and Gordon | 4th | 2 of 3 | 2 of 3 | | Thompsons Solicitors | 5th | 2 of 3 | 2 of 3 | | Simpson Millar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about personal injury solicitors - Asked ChatGPT "What's the best personal injury solicitor in the UK?": 1. Irwin Mitchell, 2. Stewarts, 3. Leigh Day, 4. Slater and Gordon - Asked ChatGPT "Which UK law firm is best for a compensation claim?": 1. Thompsons Solicitors - Asked ChatGPT "What are the biggest personal injury law firms in the UK?": 1. Irwin Mitchell, 2. Slater and Gordon, 3. Leigh Day, 4. Stewarts, 5. Thompsons Solicitors Not named in any answer: Simpson Millar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom personal injury solicitors in September 2026? - Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Leigh Day estimated searches | Leigh Day Share of Search | Leigh Day rank | Slater and Gordon estimated searches | Slater and Gordon Share of Search | Slater and Gordon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 14.2% | 3 | 14.8K | 21.2% | 2 | | Nov 2025 | 8.1K | 12.8% | 3 | 12.1K | 19.2% | 2 | | Dec 2025 | 5.4K | 11.9% | 3 | 9.9K | 21.8% | 2 | | Jan 2026 | 8.1K | 13.8% | 3 | 12.1K | 20.6% | 2 | | Feb 2026 | 6.6K | 10.3% | 3 | 14.8K | 23.1% | 2 | | Mar 2026 | 6.6K | 9.2% | 4 | 27.1K | 37.6% | 2 | | Apr 2026 | 6.6K | 9.9% | 4 | 22.2K | 33.2% | 2 | | May 2026 | 6.6K | 11.9% | 3 | 12.1K | 21.9% | 2 | | Jun 2026 | 6.6K | 11.9% | 3 | 12.1K | 21.8% | 2 | | Jul 2026 | 6.6K | 12.4% | 3 | 9.9K | 18.6% | 2 | | Aug 2026 | 5.4K | 11.6% | 4 | 9.9K | 21.2% | 2 | | Sep 2026 | 6.6K | 11.6% | 4 | 12.1K | 21.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Leigh Day’s and Slater and Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leigh Day**: Measured on the search term “leigh day”. - **Slater and Gordon**: Measured on the search term “slater and gordon”. - [Leigh Day profile](/demand/uk/brands/leigh-day) - [Slater and Gordon profile](/demand/uk/brands/slater-and-gordon-uk) - [All personal injury solicitors in the United Kingdom](/demand/uk/categories/uk-personal-injury-solicitors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leigh Day or Slater and Gordon more popular in search? In September 2026, Slater and Gordon had more branded searches than Leigh Day among personal injury solicitors in the United Kingdom. Slater and Gordon had about 12,100 branded searches, while Leigh Day had 6,600. Slater and Gordon made up 21.2% of all personal injury solicitor searches we track, and Leigh Day accounted for 11.6%. ## Cite this page Brandwave. "Leigh Day vs Slater and Gordon: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/leigh-day-vs-slater-and-gordon-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/leigh-day-vs-slater-and-gordon-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.