--- title: "Leeds Building Society vs Newcastle Building Society: Which is searched more in the United Kingdom?" description: "Is Leeds Building Society or Newcastle Building Society more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building societies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/leeds-building-society-vs-newcastle-building-society" publisher: "Brandwave" --- # Leeds Building Society vs Newcastle Building Society: Which is searched more in the United Kingdom? Is Leeds Building Society or Newcastle Building Society more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building societies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Leeds Building Society and Newcastle Building Society - **Competitive set**: Building societies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Leeds Building Society Share of Search**: 9% - **Newcastle Building Society Share of Search**: 2.2% ## Is Leeds Building Society or Newcastle Building Society more popular in search? - In September 2026, Leeds Building Society had more branded searches than Newcastle Building Society among building societies in the United Kingdom. Leeds Building Society had about 110,000 branded searches, while Newcastle Building Society had 27,100. Leeds Building Society made up 9% of all building society searches we track, and Newcastle Building Society accounted for 2.2%. - Leeds Building Society was ahead of Newcastle Building Society in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Leeds Building Society’s share of searches among building societies in the United Kingdom moved from 12.8% to 9%, and its estimated monthly branded searches moved from 165K to 110K. - Across the 12 months ending September 2026, Newcastle Building Society’s share of searches among building societies in the United Kingdom moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top building societies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leeds Building Society was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Newcastle Building Society did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nationwide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Coventry Building Society | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yorkshire Building Society | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Skipton Building Society | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Leeds Building Society | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | West Brom Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Newcastle Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principality Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nottingham Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about building societies - Asked ChatGPT "What's the best building society in the UK?": 1. Nationwide, 2. Skipton Building Society, 3. Coventry Building Society, 4. Leeds Building Society - Asked ChatGPT "Which UK building society has the best savings rates?": 1. Leeds Building Society - Asked ChatGPT "Which building society is best for a first-time buyer mortgage?": 1. Nationwide, 2. Coventry Building Society, 3. Yorkshire Building Society - Searched Google, AI Overview "building society": 1. Nationwide, 2. Yorkshire Building Society, 3. Coventry Building Society - Searched Google, AI Overview "best building society": 1. Nationwide, 2. Skipton Building Society, 3. Yorkshire Building Society, 4. Coventry Building Society Not named in any answer: West Brom Building Society, Newcastle Building Society, Principality Building Society and Nottingham Building Society. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom building societies in September 2026? - In September 2026, West Brom Building Society overtook Newcastle Building Society and Principality Building Society to rank 6th among building societies in the United Kingdom, with 3.3% of the searches. - In September 2026, Leeds Building Society lost share of searches among building societies in the United Kingdom, from 11% to 9%. - Estimated monthly branded searches for Newcastle Building Society in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Leeds Building Society estimated searches | Leeds Building Society Share of Search | Leeds Building Society rank | Newcastle Building Society estimated searches | Newcastle Building Society Share of Search | Newcastle Building Society rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 12.8% | 4 | 33.1K | 2.6% | 7 | | Nov 2025 | 135K | 10.9% | 4 | 27.1K | 2.2% | 8 | | Dec 2025 | 110K | 8.7% | 4 | 27.1K | 2.1% | 7 | | Jan 2026 | 165K | 11.1% | 4 | 33.1K | 2.2% | 7 | | Feb 2026 | 110K | 8.8% | 4 | 22.2K | 1.8% | 8 | | Mar 2026 | 135K | 9.5% | 5 | 33.1K | 2.3% | 7 | | Apr 2026 | 201K | 11.1% | 4 | 40.5K | 2.2% | 6 | | May 2026 | 165K | 9.6% | 4 | 27.1K | 1.6% | 8 | | Jun 2026 | 110K | 9.4% | 4 | 27.1K | 2.3% | 7 | | Jul 2026 | 110K | 9.3% | 4 | 22.2K | 1.9% | 8 | | Aug 2026 | 135K | 11% | 4 | 27.1K | 2.2% | 6 | | Sep 2026 | 110K | 9% | 5 | 27.1K | 2.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Leeds Building Society’s and Newcastle Building Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Leeds Building Society**: Measured on the search term “leeds building society”. - **Newcastle Building Society**: Measured on the search term “newcastle building society”. - [Leeds Building Society profile](/demand/uk/brands/leeds-building-society) - [Newcastle Building Society profile](/demand/uk/brands/newcastle-building-society) - [All building societies in the United Kingdom](/demand/uk/categories/uk-building-societies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Leeds Building Society or Newcastle Building Society more popular in search? In September 2026, Leeds Building Society had more branded searches than Newcastle Building Society among building societies in the United Kingdom. Leeds Building Society had about 110,000 branded searches, while Newcastle Building Society had 27,100. Leeds Building Society made up 9% of all building society searches we track, and Newcastle Building Society accounted for 2.2%. ## Cite this page Brandwave. "Leeds Building Society vs Newcastle Building Society: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/leeds-building-society-vs-newcastle-building-society This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/leeds-building-society-vs-newcastle-building-society. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.