---
title: "Lebara vs SMARTY: Which is searched more in the United Kingdom?"
description: "Is Lebara or SMARTY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/lebara-uk-vs-smarty-mobile"
publisher: "Brandwave"
---

# Lebara vs SMARTY: Which is searched more in the United Kingdom?

Is Lebara or SMARTY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lebara and SMARTY
- **Competitive set**: Mobile networks
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Lebara Share of Search**: 4.4%
- **SMARTY Share of Search**: 1.3%

## Is Lebara or SMARTY more popular in search?

- In September 2026, Lebara had more branded searches than SMARTY among mobile networks in the United Kingdom. Lebara had about 201,000 branded searches, while SMARTY had 60,500. Lebara made up 4.4% of all mobile network searches we track, and SMARTY accounted for 1.3%.
- Lebara was ahead of SMARTY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lebara’s share of searches among mobile networks in the United Kingdom moved from 4.5% to 4.4%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, SMARTY’s share of searches among mobile networks in the United Kingdom moved from 0.6% to 1.3%, and its estimated monthly branded searches moved from 33.1K to 60.5K.

## How did search popularity change for United Kingdom mobile networks in September 2026?

- In September 2026, VOXI overtook Lebara to rank 8th among mobile networks in the United Kingdom, with 5.3% of the searches.
- Estimated monthly branded searches for SMARTY in the United Kingdom rose 82.8% over 12 measured months, from 33.1K to 60.5K in September 2026.
- Estimated monthly branded searches for Lebara in the United Kingdom fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | Lebara estimated searches | Lebara Share of Search | Lebara rank | SMARTY estimated searches | SMARTY Share of Search | SMARTY rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 4.5% | 9 | 33.1K | 0.6% | 12 |
| Nov 2025 | 246K | 4.6% | 8 | 33.1K | 0.62% | 12 |
| Dec 2025 | 201K | 4.7% | 8 | 33.1K | 0.77% | 12 |
| Jan 2026 | 246K | 5.5% | 7 | 40.5K | 0.9% | 12 |
| Feb 2026 | 201K | 5.1% | 7 | 40.5K | 1% | 12 |
| Mar 2026 | 201K | 4.9% | 8 | 40.5K | 0.98% | 12 |
| Apr 2026 | 201K | 5.1% | 7 | 60.5K | 1.5% | 12 |
| May 2026 | 201K | 5.2% | 7 | 60.5K | 1.6% | 12 |
| Jun 2026 | 201K | 5.3% | 7 | 49.5K | 1.3% | 12 |
| Jul 2026 | 201K | 5.3% | 7 | 49.5K | 1.3% | 12 |
| Aug 2026 | 201K | 4.7% | 8 | 60.5K | 1.4% | 12 |
| Sep 2026 | 201K | 4.4% | 9 | 60.5K | 1.3% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lebara’s and SMARTY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lebara**: Measured on the search term “lebara”.
- **SMARTY**: Measured on the search term “smarty mobile”.

- [Lebara profile](/demand/uk/brands/lebara-uk)
- [SMARTY profile](/demand/uk/brands/smarty-mobile)
- [All mobile networks in the United Kingdom](/demand/uk/categories/uk-mobile-networks): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lebara or SMARTY more popular in search?

In September 2026, Lebara had more branded searches than SMARTY among mobile networks in the United Kingdom. Lebara had about 201,000 branded searches, while SMARTY had 60,500. Lebara made up 4.4% of all mobile network searches we track, and SMARTY accounted for 1.3%.

## Cite this page

Brandwave. "Lebara vs SMARTY: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lebara-uk-vs-smarty-mobile

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lebara-uk-vs-smarty-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.