---
title: "Landmann vs Ninja: Which is searched more in the United Kingdom?"
description: "Is Landmann or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/landmann-vs-ninja-kitchen"
publisher: "Brandwave"
---

# Landmann vs Ninja: Which is searched more in the United Kingdom?

Is Landmann or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Landmann and Ninja
- **Competitive set**: BBQ brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Landmann Share of Search**: 0.95%
- **Ninja Share of Search**: 13.1%

## Is Landmann or Ninja more popular in search?

- In September 2026, Ninja had more branded searches than Landmann among BBQ brands in the United Kingdom. Ninja had about 5,400 branded searches, while Landmann had 390. Ninja made up 13.1% of all BBQ brand searches we track, and Landmann accounted for 0.95%.
- Ninja was ahead of Landmann in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Landmann’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom moved from 16.5% to 13.1%, and its estimated monthly branded searches held steady at 5.4K.

## Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Landmann did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about BBQ brands

- Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil
- Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger
- Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon
- Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg
- Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja

Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom BBQ brands in September 2026?

- In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%.
- In September 2026, Landmann fell from 10th to 12th among BBQ brands in the United Kingdom.

## Month by month

| Month | Landmann estimated searches | Landmann Share of Search | Landmann rank | Ninja estimated searches | Ninja Share of Search | Ninja rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.98% | 12 | 5.4K | 16.5% | 4 |
| Nov 2025 | 320 | 0.93% | 11 | 5.4K | 15.7% | 4 |
| Dec 2025 | 260 | 0.69% | 11 | 6.6K | 17.6% | 3 |
| Jan 2026 | 390 | 0.99% | 11 | 5.4K | 13.7% | 4 |
| Feb 2026 | 480 | 1.2% | 10 | 3.6K | 9.1% | 4 |
| Mar 2026 | 1.3K | 1.5% | 9 | 8.1K | 9.1% | 5 |
| Apr 2026 | 2.4K | 1.3% | 9 | 22.2K | 12.3% | 4 |
| May 2026 | 2.9K | 1.3% | 9 | 27.1K | 11.8% | 4 |
| Jun 2026 | 1.6K | 1.2% | 10 | 18.1K | 13% | 4 |
| Jul 2026 | 1.6K | 1.3% | 9 | 18.1K | 14.4% | 4 |
| Aug 2026 | 1K | 1.1% | 10 | 14.8K | 16.1% | 4 |
| Sep 2026 | 390 | 0.95% | 12 | 5.4K | 13.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Landmann’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Landmann**: Measured on the search term “landmann bbq”.
- **Ninja**: Measured on the search term “ninja woodfire”.

- [Landmann profile](/demand/uk/brands/landmann)
- [Ninja profile](/demand/uk/brands/ninja-kitchen)
- [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Landmann or Ninja more popular in search?

In September 2026, Ninja had more branded searches than Landmann among BBQ brands in the United Kingdom. Ninja had about 5,400 branded searches, while Landmann had 390. Ninja made up 13.1% of all BBQ brand searches we track, and Landmann accounted for 0.95%.

## Cite this page

Brandwave. "Landmann vs Ninja: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/landmann-vs-ninja-kitchen

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/landmann-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
