--- title: "Landmann vs Masterbuilt: Which is searched more in the United Kingdom?" description: "Is Landmann or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/landmann-vs-masterbuilt" publisher: "Brandwave" --- # Landmann vs Masterbuilt: Which is searched more in the United Kingdom? Is Landmann or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Landmann and Masterbuilt - **Competitive set**: BBQ brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Landmann Share of Search**: 0.95% - **Masterbuilt Share of Search**: 1.4% ## Is Landmann or Masterbuilt more popular in search? - In September 2026, Masterbuilt had more branded searches than Landmann among BBQ brands in the United Kingdom. Masterbuilt had about 590 branded searches, while Landmann had 390. Masterbuilt made up 1.4% of all BBQ brand searches we track, and Landmann accounted for 0.95%. - The lead changed hands 2 times in the 12 months ending September 2026: Landmann took it in March 2026, Masterbuilt took it in September 2026. - Across the 12 months ending September 2026, Landmann’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 320 to 390. - Across the 12 months ending September 2026, Masterbuilt’s share of searches among BBQ brands in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 590. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Landmann nor Masterbuilt showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom. - In September 2026, Landmann fell from 10th to 12th among BBQ brands in the United Kingdom. ## Month by month | Month | Landmann estimated searches | Landmann Share of Search | Landmann rank | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.98% | 12 | 390 | 1.2% | 9 | | Nov 2025 | 320 | 0.93% | 11 | 390 | 1.1% | 9 | | Dec 2025 | 260 | 0.69% | 11 | 590 | 1.6% | 7 | | Jan 2026 | 390 | 0.99% | 11 | 480 | 1.2% | 10 | | Feb 2026 | 480 | 1.2% | 10 | 590 | 1.5% | 8 | | Mar 2026 | 1.3K | 1.5% | 9 | 1K | 1.1% | 11 | | Apr 2026 | 2.4K | 1.3% | 9 | 1.9K | 1.1% | 10 | | May 2026 | 2.9K | 1.3% | 9 | 1.9K | 0.83% | 12 | | Jun 2026 | 1.6K | 1.2% | 10 | 1.6K | 1.2% | 11 | | Jul 2026 | 1.6K | 1.3% | 9 | 1.3K | 1% | 11 | | Aug 2026 | 1K | 1.1% | 10 | 1K | 1.1% | 11 | | Sep 2026 | 390 | 0.95% | 12 | 590 | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Landmann’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Landmann**: Measured on the search term “landmann bbq”. - **Masterbuilt**: Measured on the search term “masterbuilt”. - [Landmann profile](/demand/uk/brands/landmann) - [Masterbuilt profile](/demand/uk/brands/masterbuilt) - [All BBQ brands in the United Kingdom](/demand/uk/categories/uk-bbq-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Landmann or Masterbuilt more popular in search? In September 2026, Masterbuilt had more branded searches than Landmann among BBQ brands in the United Kingdom. Masterbuilt had about 590 branded searches, while Landmann had 390. Masterbuilt made up 1.4% of all BBQ brand searches we track, and Landmann accounted for 0.95%. ## Cite this page Brandwave. "Landmann vs Masterbuilt: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/landmann-vs-masterbuilt This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/landmann-vs-masterbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.