--- title: "Lancôme vs Le Labo: Which is searched more in the United Kingdom?" description: "Is Lancôme or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/lancome-vs-le-labo" publisher: "Brandwave" --- # Lancôme vs Le Labo: Which is searched more in the United Kingdom? Is Lancôme or Le Labo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lancôme and Le Labo - **Competitive set**: Fragrance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Lancôme Share of Search**: 4.4% - **Le Labo Share of Search**: 9.7% ## Is Lancôme or Le Labo more popular in search? - In September 2026, Le Labo had more branded searches than Lancôme among fragrance brands in the United Kingdom. Le Labo had about 49,500 branded searches, while Lancôme had 22,200. Le Labo made up 9.7% of all fragrance brand searches we track, and Lancôme accounted for 4.4%. - Le Labo was ahead of Lancôme in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lancôme’s share of searches among fragrance brands in the United Kingdom held steady at 4.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in the United Kingdom moved from 8% to 9.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lancôme was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Labo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lancôme was listed before Le Labo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Le Labo gained share of searches among fragrance brands in the United Kingdom, from 8.5% to 9.7%. - In September 2026, Lancôme gained share of searches among fragrance brands in the United Kingdom, from 3.8% to 4.4%. ## Month by month | Month | Lancôme estimated searches | Lancôme Share of Search | Lancôme rank | Le Labo estimated searches | Le Labo Share of Search | Le Labo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 4.4% | 10 | 49.5K | 8% | 3 | | Nov 2025 | 40.5K | 4.1% | 11 | 60.5K | 6.1% | 7 | | Dec 2025 | 49.5K | 4.2% | 13 | 60.5K | 5.1% | 9 | | Jan 2026 | 18.1K | 3.8% | 13 | 40.5K | 8.6% | 2 | | Feb 2026 | 18.1K | 4.5% | 12 | 40.5K | 10% | 2 | | Mar 2026 | 22.2K | 4.5% | 12 | 40.5K | 8.3% | 2 | | Apr 2026 | 18.1K | 4.4% | 11 | 40.5K | 9.9% | 2 | | May 2026 | 18.1K | 4.2% | 12 | 40.5K | 9.5% | 2 | | Jun 2026 | 14.8K | 3.7% | 12 | 33.1K | 8.2% | 2 | | Jul 2026 | 18.1K | 4.5% | 12 | 40.5K | 10.2% | 2 | | Aug 2026 | 18.1K | 3.8% | 12 | 40.5K | 8.5% | 2 | | Sep 2026 | 22.2K | 4.4% | 12 | 49.5K | 9.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lancôme’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lancôme**: Measured on the search term “lancome perfume”. - **Le Labo**: Measured on the search term “le labo”. - [Lancôme profile](/demand/uk/brands/lancome) - [Le Labo profile](/demand/uk/brands/le-labo) - [All fragrance brands in the United Kingdom](/demand/uk/categories/uk-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lancôme or Le Labo more popular in search? In September 2026, Le Labo had more branded searches than Lancôme among fragrance brands in the United Kingdom. Le Labo had about 49,500 branded searches, while Lancôme had 22,200. Le Labo made up 9.7% of all fragrance brand searches we track, and Lancôme accounted for 4.4%. ## Cite this page Brandwave. "Lancôme vs Le Labo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lancome-vs-le-labo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lancome-vs-le-labo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.