---
title: "Lamborghini vs Land Rover: Which is searched more in the United Kingdom?"
description: "Is Lamborghini or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/lamborghini-vs-land-rover"
publisher: "Brandwave"
---

# Lamborghini vs Land Rover: Which is searched more in the United Kingdom?

Is Lamborghini or Land Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lamborghini and Land Rover
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Lamborghini Share of Search**: 2.1%
- **Land Rover Share of Search**: 3.2%

## Is Lamborghini or Land Rover more popular in search?

- In September 2026, Land Rover had more branded searches than Lamborghini among car brands in the United Kingdom. Land Rover had about 445,000 branded searches, while Lamborghini had 297,000. Land Rover made up 3.2% of all car brand searches we track, and Lamborghini accounted for 2.1%.
- Land Rover was ahead of Lamborghini in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lamborghini’s share of searches among car brands in the United Kingdom moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 307K to 297K.
- Across the 12 months ending September 2026, Land Rover’s share of searches among car brands in the United Kingdom moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 437K to 445K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lamborghini and Land Rover were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Lamborghini rose from 20th to 17th among car brands in the United Kingdom.
- In September 2026, Land Rover rose from 14th to 12th among car brands in the United Kingdom.

## Month by month

| Month | Lamborghini estimated searches | Lamborghini Share of Search | Lamborghini rank | Land Rover estimated searches | Land Rover Share of Search | Land Rover rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 307K | 2.2% | 19 | 437K | 3.1% | 12 |
| Nov 2025 | 292K | 2.3% | 16 | 392K | 3.1% | 11 |
| Dec 2025 | 298K | 2.6% | 14 | 386K | 3.3% | 10 |
| Jan 2026 | 300K | 1.9% | 21 | 480K | 3.1% | 14 |
| Feb 2026 | 292K | 2.1% | 20 | 392K | 2.8% | 13 |
| Mar 2026 | 306K | 2% | 21 | 426K | 2.8% | 14 |
| Apr 2026 | 311K | 2.1% | 19 | 433K | 3% | 13 |
| May 2026 | 307K | 2.1% | 20 | 391K | 2.7% | 15 |
| Jun 2026 | 325K | 2.4% | 16 | 393K | 2.9% | 13 |
| Jul 2026 | 297K | 2.2% | 17 | 423K | 3.1% | 12 |
| Aug 2026 | 301K | 2.1% | 20 | 426K | 3% | 14 |
| Sep 2026 | 297K | 2.1% | 17 | 445K | 3.2% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lamborghini’s and Land Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lamborghini**: Measured on the search terms “lamborghini”, “lamborghini aventador”, “lamborghini cars”, “lamborghini huracan”, “lamborghini revuelto” and “lamborghini urus”, summed into one figure.
- **Land Rover**: Measured on the search terms “land rover”, “land rover defender”, “land rover discovery”, “land rover evoque”, “range rover” and “range rover sport”, summed into one figure.

- [Lamborghini profile](/demand/uk/brands/lamborghini)
- [Land Rover profile](/demand/uk/brands/land-rover)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lamborghini or Land Rover more popular in search?

In September 2026, Land Rover had more branded searches than Lamborghini among car brands in the United Kingdom. Land Rover had about 445,000 branded searches, while Lamborghini had 297,000. Land Rover made up 3.2% of all car brand searches we track, and Lamborghini accounted for 2.1%.

## Cite this page

Brandwave. "Lamborghini vs Land Rover: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/lamborghini-vs-land-rover

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/lamborghini-vs-land-rover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.