--- title: "Kwik Fit vs Protyre: Which is searched more in the United Kingdom?" description: "Is Kwik Fit or Protyre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-protyre" publisher: "Brandwave" --- # Kwik Fit vs Protyre: Which is searched more in the United Kingdom? Is Kwik Fit or Protyre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kwik Fit and Protyre - **Competitive set**: Tyre retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kwik Fit Share of Search**: 66.7% - **Protyre Share of Search**: 6% ## Is Kwik Fit or Protyre more popular in search? - In September 2026, Kwik Fit had more branded searches than Protyre among tyre retailers in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Protyre had 33,100. Kwik Fit made up 66.7% of all tyre retailer searches we track, and Protyre accounted for 6%. - Kwik Fit was ahead of Protyre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kwik Fit’s share of searches among tyre retailers in the United Kingdom moved from 62.3% to 66.7%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Protyre’s share of searches among tyre retailers in the United Kingdom moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 33.1K. ## Top tyre retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Kwik Fit appeared in all three answers. Protyre was mentioned in two out of three: in two of the three ChatGPT answers. Kwik Fit was listed before Protyre in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Blackcircles | 1st | 3 of 3 | 3 of 3 | | Kwik Fit | 2nd | 3 of 3 | 3 of 3 | | National Tyres | 3rd | 3 of 3 | 3 of 3 | | Asda Tyres | 4th | 3 of 3 | 3 of 3 | | Protyre | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about tyre retailers - Asked ChatGPT "Which tyre retailer should I shop at in the UK?": 1. Blackcircles, 2. National Tyres, 3. Asda Tyres, 4. Kwik Fit - Asked ChatGPT "What are the best tyre retailers in the UK?": 1. Blackcircles, 2. Kwik Fit, 3. National Tyres, 4. Protyre, 5. Asda Tyres - Asked ChatGPT "What's the best tyre retailer in the UK for new tyres?": 1. Blackcircles, 2. Kwik Fit, 3. Asda Tyres, 4. Protyre, 5. National Tyres Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom tyre retailers in September 2026? - In September 2026, Kwik Fit gained share of searches among tyre retailers in the United Kingdom, from 65.8% to 66.7%. - In September 2026, Protyre lost share of searches among tyre retailers in the United Kingdom, from 7.2% to 6%. ## Month by month | Month | Kwik Fit estimated searches | Kwik Fit Share of Search | Kwik Fit rank | Protyre estimated searches | Protyre Share of Search | Protyre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 62.3% | 1 | 33.1K | 5.6% | 5 | | Nov 2025 | 450K | 65.1% | 1 | 40.5K | 5.9% | 5 | | Dec 2025 | 368K | 65.1% | 1 | 33.1K | 5.9% | 5 | | Jan 2026 | 450K | 65.1% | 1 | 40.5K | 5.9% | 5 | | Feb 2026 | 368K | 62.1% | 1 | 40.5K | 6.8% | 5 | | Mar 2026 | 450K | 66.7% | 1 | 40.5K | 6% | 5 | | Apr 2026 | 368K | 62.9% | 1 | 33.1K | 5.7% | 5 | | May 2026 | 368K | 64.3% | 1 | 40.5K | 7.1% | 5 | | Jun 2026 | 368K | 65.8% | 1 | 40.5K | 7.2% | 5 | | Jul 2026 | 368K | 65.8% | 1 | 40.5K | 7.2% | 5 | | Aug 2026 | 368K | 65.8% | 1 | 40.5K | 7.2% | 5 | | Sep 2026 | 368K | 66.7% | 1 | 33.1K | 6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kwik Fit’s and Protyre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kwik Fit**: Measured on the search term “kwik fit”. - **Protyre**: Measured on the search term “protyre”. - [Kwik Fit profile](/demand/uk/brands/kwik-fit) - [Protyre profile](/demand/uk/brands/protyre) - [All tyre retailers in the United Kingdom](/demand/uk/categories/uk-tyre-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kwik Fit or Protyre more popular in search? In September 2026, Kwik Fit had more branded searches than Protyre among tyre retailers in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Protyre had 33,100. Kwik Fit made up 66.7% of all tyre retailer searches we track, and Protyre accounted for 6%. ## Cite this page Brandwave. "Kwik Fit vs Protyre: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-protyre This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-protyre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.