--- title: "Kwik Fit vs Mr Clutch: Which is searched more in the United Kingdom?" description: "Is Kwik Fit or Mr Clutch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-mr-clutch" publisher: "Brandwave" --- # Kwik Fit vs Mr Clutch: Which is searched more in the United Kingdom? Is Kwik Fit or Mr Clutch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car servicing chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kwik Fit and Mr Clutch - **Competitive set**: Car servicing chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kwik Fit Share of Search**: 68.6% - **Mr Clutch Share of Search**: 5.1% ## Is Kwik Fit or Mr Clutch more popular in search? - In September 2026, Kwik Fit had more branded searches than Mr Clutch among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Mr Clutch had 27,100. Kwik Fit made up 68.6% of all car servicing chain searches we track, and Mr Clutch accounted for 5.1%. - Kwik Fit was ahead of Mr Clutch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom moved from 63.5% to 68.6%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Mr Clutch’s share of searches among car servicing chains in the United Kingdom moved from 4.7% to 5.1%, and its estimated monthly branded searches held steady at 27.1K. ## Top car servicing chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kwik Fit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mr Clutch did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kwik Fit | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | National Tyres | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Halfords | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Formula One Autocentres | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Mr Clutch | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car servicing chains - Asked ChatGPT "Where should I get my car serviced in the UK?": 1. Kwik Fit, 2. Halfords - Asked ChatGPT "What are the best car servicing chains in the UK?": 1. Kwik Fit, 2. Halfords, 3. Formula One Autocentres, 4. National Tyres - Asked ChatGPT "Which garage chain in the UK is cheapest for an MOT and service?": 1. National Tyres, 2. Kwik Fit, 3. Halfords - Searched Google, AI Overview "car servicing": named none of the brands we track Not named in any answer: Mr Clutch. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom car servicing chains in September 2026? Neither Kwik Fit nor Mr Clutch moved beyond provider rounding among car servicing chains in Sep 2026. ## Month by month | Month | Kwik Fit estimated searches | Kwik Fit Share of Search | Kwik Fit rank | Mr Clutch estimated searches | Mr Clutch Share of Search | Mr Clutch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 63.5% | 1 | 27.1K | 4.7% | 5 | | Nov 2025 | 450K | 68.1% | 1 | 27.1K | 4.1% | 5 | | Dec 2025 | 368K | 66% | 1 | 22.2K | 4% | 5 | | Jan 2026 | 450K | 67.3% | 1 | 27.1K | 4.1% | 5 | | Feb 2026 | 368K | 65.8% | 1 | 27.1K | 4.8% | 5 | | Mar 2026 | 450K | 69% | 1 | 27.1K | 4.2% | 5 | | Apr 2026 | 368K | 65.8% | 1 | 27.1K | 4.8% | 5 | | May 2026 | 368K | 66.9% | 1 | 27.1K | 4.9% | 5 | | Jun 2026 | 368K | 68.6% | 1 | 27.1K | 5.1% | 5 | | Jul 2026 | 368K | 68.6% | 1 | 27.1K | 5.1% | 5 | | Aug 2026 | 368K | 68.6% | 1 | 27.1K | 5.1% | 5 | | Sep 2026 | 368K | 68.6% | 1 | 27.1K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kwik Fit’s and Mr Clutch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kwik Fit**: Measured on the search term “kwik fit”. - **Mr Clutch**: Measured on the search term “mr clutch”. - [Kwik Fit profile](/demand/uk/brands/kwik-fit) - [Mr Clutch profile](/demand/uk/brands/mr-clutch) - [All car servicing chains in the United Kingdom](/demand/uk/categories/uk-car-servicing-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kwik Fit or Mr Clutch more popular in search? In September 2026, Kwik Fit had more branded searches than Mr Clutch among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Mr Clutch had 27,100. Kwik Fit made up 68.6% of all car servicing chain searches we track, and Mr Clutch accounted for 5.1%. ## Cite this page Brandwave. "Kwik Fit vs Mr Clutch: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-mr-clutch This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kwik-fit-vs-mr-clutch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.