--- title: "KitchenAid vs Russell Hobbs: Which is searched more in the United Kingdom?" description: "Is KitchenAid or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kitchenaid-vs-russell-hobbs" publisher: "Brandwave" --- # KitchenAid vs Russell Hobbs: Which is searched more in the United Kingdom? Is KitchenAid or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Russell Hobbs - **Competitive set**: Blender brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 5.1% - **Russell Hobbs Share of Search**: 2.3% ## Is KitchenAid or Russell Hobbs more popular in search? - In September 2026, KitchenAid had more branded searches than Russell Hobbs among blender brands in the United Kingdom. KitchenAid had about 3,600 branded searches, while Russell Hobbs had 1,600. KitchenAid made up 5.1% of all blender brand searches we track, and Russell Hobbs accounted for 2.3%. - KitchenAid was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom moved from 5% to 5.1%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among blender brands in the United Kingdom moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitamix | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Blendtec | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BlendJet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender should I buy in the UK?": 1. Ninja, 2. NutriBullet - Asked ChatGPT "What are the best blender brands?": 1. Vitamix, 2. Blendtec, 3. Ninja, 4. KitchenAid, 5. NutriBullet - Asked ChatGPT "What is the best blender for smoothies?": 1. NutriBullet, 2. Ninja, 3. Vitamix - Searched Google, AI Overview "blender": named none of the brands we track - Searched Google, AI Overview "smoothie blender": 1. Ninja, 2. NutriBullet Not named in any answer: Kenwood, Russell Hobbs, Tefal, Salter and BlendJet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom blender brands in September 2026? - KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026. - Estimated monthly branded searches for Russell Hobbs in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5% | 4 | 1.9K | 2.6% | 6 | | Nov 2025 | 4.4K | 4.4% | 4 | 1.9K | 1.9% | 7 | | Dec 2025 | 4.4K | 5% | 4 | 1.9K | 2.2% | 7 | | Jan 2026 | 4.4K | 4.7% | 4 | 1.9K | 2% | 7 | | Feb 2026 | 2.9K | 3.6% | 4 | 1.6K | 2% | 6 | | Mar 2026 | 2.9K | 3.5% | 4 | 1.6K | 2% | 6 | | Apr 2026 | 2.9K | 3.6% | 4 | 1.6K | 2% | 7 | | May 2026 | 2.9K | 3.6% | 4 | 1.6K | 2% | 7 | | Jun 2026 | 2.9K | 3.6% | 4 | 1.3K | 1.6% | 7 | | Jul 2026 | 2.9K | 4.1% | 4 | 1.6K | 2.3% | 6 | | Aug 2026 | 3.6K | 4.9% | 4 | 1.6K | 2.2% | 6 | | Sep 2026 | 3.6K | 5.1% | 4 | 1.6K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search term “kitchenaid blender”. - **Russell Hobbs**: Measured on the search term “russell hobbs blender”. - [KitchenAid profile](/demand/uk/brands/kitchenaid) - [Russell Hobbs profile](/demand/uk/brands/russell-hobbs) - [All blender brands in the United Kingdom](/demand/uk/categories/uk-blender-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Russell Hobbs more popular in search? In September 2026, KitchenAid had more branded searches than Russell Hobbs among blender brands in the United Kingdom. KitchenAid had about 3,600 branded searches, while Russell Hobbs had 1,600. KitchenAid made up 5.1% of all blender brand searches we track, and Russell Hobbs accounted for 2.3%. ## Cite this page Brandwave. "KitchenAid vs Russell Hobbs: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kitchenaid-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kitchenaid-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.